Kudler Fine Foods Virtual Organization Essay Example

Kudler Fine Foods Virtual Organization Paper Kudler Fine Foods Virtual Organization Name University of Phoenix MKT / 421 April 18, 2011 Instructor Kudler Fine Foods Virtual Organization In 1998 Kathy Kudler, who specializes in gourmet foods, founded Kudler Fine Foods; opening the first location in La Jolla California. Later Kathy opened two additional locations; in 2000 Del Mar and in 2003 Encinitas, California. Kathy had an idea to offer a shopping atmosphere for those people who cook gourmet style. Kudler Fine Foods would carry a variety of seafood, meats, produce, dairy, cheeses, and wines. For the convenience to the customers, Kudler Fine Foods has separate departments; meat and seafood, bakery, produce, cheese and dairy, and wine. Each department shows advertisement to draw the attention of the customer. Kudler Fine Foods mission is to offer a large variety of selections, expertise, and knowledgeable staff giving the customer a joyful shopping experience. Kathy has a marketing background from working for a large defense contractor (University of Phoenix,  2010). Developing the marketing background experience, Kathy can move the company forward and expand services. Kathy goal will to identify any areas of weakness and creating a marketing strategy, which will entail competitive intelligence and analysis. Marketing Research Marketing indicates the actions engaged in the progress of products and services from manufacturer to consumer. The development starts with establishing the wants and needs of the consumer. Kudler Fine Foods should create products to please the consumer’s wants and needs. We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Kudler Fine Foods must make certain the desired products are available that the company knows when and where customers want them and Kudler Fine Foods informs potential customers of their availability. Marketing also includes financing the behaviors that facilitate the exchange of products and services. Marketing is a key notion in business and every person involved can participate. Marketing helps to promote Kudler Fine Foods products offered to the consumer. Market research involves the collection and analysis of data relating to consumers and his or her buying behavior. Market research attempts, among other things, to define trends in sales and sales potential for specific products or services, to identify those customers who are the most likely purchasers of the Kudler Fine Foods products, and to identify which factors motivate consumers to buy certain products. Market research also assists in determining how and where a product is purchased, thus enabling Kudler Fine Foods to develop the appropriate channels of product supply. One of the most important determinations to be made in market research is who buys Kudler Fine Foods products, that is, who may benefit from his or her purchase and why. Demographics play a significant role in the research process. Demographics refer to population characteristics, such as geographic distribution, age, sex, family structure, and income. Marketing Weakness Weaknesses in a business is have the lack of marketing experience, area of the business, poor quality of products, or a poor reputation. As with any competition Kudler Fine Foods must have knowledge of the competitors weaknesses, including their own, is an important aspect in building a successful business. Kudler Fine Foods should observe the competitors to see if they are keeping up with the current trends. Kudler Fine Foods would have an advantage to visit the competition to acquire a thorough understanding of the development, menu plans, pricing, promotional information, and class instruction periods. If neighboring competition is not present, marketing researchers must venture out to observe the similar competition to compare information with his or her business. Much can be learned in other areas that could be worked into the day-to-day business functions. An in-depth investigation is required to decide if reduced cost actions can be put into practice. At this time, Kathy herself order the products needed for each of her stores, requiring her to work seven days a week and constantly move from location to location. By observing the purchases made by the customers, and examine the contracts with the distributors, Kudler Fine Foods could cut down on the frequent ordering of products, giving Kathy more time to concentrate on other functions of the business. Competitive Intelligence and Analysis Competitive intelligence and analysis is an important part of a business. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for a business. This includes a broad array from government intelligence to market intelligence to business intelligence (Competitive Intelligence,  n. d. ). Competitive intelligence can include competitor analysis, knowledge management, market research, and business strategy and business research. Competitive intelligence can be used as an everyday business tool to analyze stocks or look for weaknesses in the competitor (Competitive Intelligence,  n. d. ). If Kudler Fine Foods is trying to figure out what it means for a small business it is seeing where or how the competition advertises. Kudler Fine Foods should receive the competitors distribution list or sign up for any e-newsletters they may be sending to see what they are saying and what additional things they are doing to create relationships in the local area. If the competitor is a retail location, an employee of Kudler Fine Foods should visit it, see how the window displays are created, what kind of people are in the store, how much traffic do they receive, is the competition displaying any brochures, postcards, etc. hat promote other local businesses (MRC World ,  2009). When researching the competition ethics plays a large role. Information obtained must be done legally. Obtaining information from an insider is acting unethically. Kudler needs to obtain information collected through the Internet, store visit, or customer surveys. The majority of the information should be collected by shopping the competitor; this will help to see how displays are created, store layout, special offers, products offered, et c. Conclusion Kudler Fine Foods has created a strong marketing plan covering a strategy and tactics to build a stronger business. Kudler Fine Foods present marketing strategy has improved with creating a customer survey asking opinions and suggestions from the customers to help make his or her shopping experience more convenient. Kudler Fine Foods has also researched what the competitors are doing to keep up with the trends. Kudler Fine Foods is a growth oriented business that prides itself in constantly reaching the customers with honesty and integrity. The companys continual success and rapid development is due in part to the motivation to offer the customers with the quality products and service that he or she desires in a timely manner. Kudler Fine Foods are on their way to building a successful business. References Competitive Intelligence. (n. d. ). Competitive Intelligence. Retrieved from http://www. competitiveintelligence. com/ MRC World. (2009). Marketing Question. Retrieved from http://www. mrcworld. com/marketing-question/ University of Phoenix. (2010). Kudler Fine Foods [Computer Software]. Retrieved from University of Phoenix, Simulation, MKT 421 website.

[WATCH] How to use yoga principles to find your career path

[WATCH] How to use yoga principles to find your career path If you find yourself overwhelmed by your professional life, or even life in general, you’re not alone. Rebecca Foon, co-founder of the international climate change advocacy group, Pathway to Paris, sat down with Daily Fuel at Carnegie Hall in New York City. Â  There she discussed all she learned in her 20’s regarding the pressure we tend to put on ourselves for immediate results and immediate answers, and how self-destructive that approach can so often be.Listen to Rebecca share what she’s since learned; that taking a step back, and taking a deep breath, and letting life come to us and sort itself out can indeed be the pathway to fulfillment.Source: [DailyFuel]

Effects of a chilld owning a dog Essay Example | Topics and Well Written Essays - 250 words

Effects of a chilld owning a dog - Essay Example Dog ownership is the easiest way for a child to develop friendship with the same in a natural way. It helps a child to consider the dog as a lifelong companion. Jack Canfield states that dog ownership plays a vital role in a child’s overall growth and development (Canfield 366). Besides, it will help the child to learn the basics of healthy social interactions and relations. At the same time, dog ownership helps a child to build friendship with his/ her peers because a person who considers his /her pet as a lifelong companion can never neglect others. Dog ownership helps a child to learn more about how the dog keeps its emotional equilibrium by balancing it feelings. For instance, emotions are not stable for a dog. When it feels anger, it begins to bark. But this does not prove that dogs bark all the time. At the same time, a child learns from its dog that emotions are not constant but will change according to situations. The very term ‘ownership’ is symbolic of leadership. For instance, dog ownership helps a child to learn the basic lessons of leadership. Besides, it helps the owner to be a good leader and a follower. For instance, in some critical situations, dogs guide their owners and leadership is automatically transferred to the follower (say, the dog). So, dog owning is really helpful for a child to be a real leader in future life. Summing, one can see that dog ownership exerts positive influence on a child and is helpful for overall development. Besides, growth and development in social interactions, emotions and leadership qualities is equally important. So one can see that pet ownership teach a child to acquire certain essential

Comprehensive service delivery plan Case Study Example | Topics and Well Written Essays - 1250 words

Comprehensive service delivery plan - Case Study Example The plan is expected to facilitate Sunny in obtaining assistance from authorized agencies, which could provide her with adequate parental education, medical care and adaptive equipment. Through this plan, attempts have been taken to assess Sunny’s potential strengths and her needs towards Assistive Technology (AT) and Augmentative Communication (AAC) abilities to help her succeed in her education. In addition, adequate information has been provided about the responsibilities of parents, guardian, friends, classmates and educational specialists towards Sunny in the plan discussed henceforth. This comprehensive service delivery plan outlines access to appropriate agencies that could provide parent/guardian support, owing to the fact that the role of family in medical care of a child is crucial. The professionals of ‘American Academy of Pediatrics’ also focus towards the recognition of a family, as family members are child’s primary source of health and support. In addition, informing parents or guardians of Sunny regarding her care needs and thereby, obtaining their support as a principal collaborator in care coordination is linked with the achievement of improved health results. In the US, special firms, such as Catholic Guardian Services, have been observed to provide parenting education and support services for the welfare of disabled children. One such organization is Federal Office of Special Education, which governs the norms of Individuals with Disabilities Education Act (IDEA). IDEA provides principle grants to various states, targeting the hi gher educational institutes and other non-profit organizations to deliver technical assistance, personnel development and parental training in the interests of disabled children. In this regard, Partners in Policymaking has been a pioneering and capability based headship curriculum for adults and parents of young disabled children (Arizona

Police Ride Assignment Example | Topics and Well Written Essays - 4000 words

Police Ride - Assignment Example Officer Franz explained that he loved his job and that he loved people, and that he planned to stay with the police force for as long as possible. His career choice was to gain about 3-4 more years of experience on patrol. After that, he would take the civil exam and hopefully move up the ladder in rank. Officer Franz then took a break from answering my questions to explain the numerous safety rules for me to follow, which in all honesty I did not mind, as he truly did seem to have my best interest and safety at heart. I had to wear a standard-issue bulletproof vest, which brought home the reality of the ride-along immediately due to the heaviness of the garment. Officer Franz also explained that I would not be allowed to get out of the car at any time during the ride-along, and again stressed safety above everything else. The area he would be patrolling (with me along) was known as Zone 104, which was primarily a college area, with burglary and robberies being somewhat common calls received. He explained that though anything could come up, most often other than those two types of incidents were calls in which adults were possibly taking advantage of college students, college students throwing loud parties and breaking the local noise ordinances, and local juveniles making mischief. Since it was not a high-crime area, he explained that he would be patrolling alone, as was department procedure, though he did emphasize that two officers patrolled together in the high-crime areas. The shift then began with a roll call for all officers, which lasted about 15 minutes. Most of this involved a report from the previous shift, letting the officers know what to be on the lookout for. Areas of interest, including any to watch closely, are passed on from one shift to another for continuity and continuance in investigations. During the ride-along, I had the opportunity to see police procedure in action three times. Two of the incidents that occurred were minor traffic viola tions, yet they gave me an opportunity to ask questions about procedures behind them. The third incident of alleged gang-rape was not minor and in fact caused me to have to remain with Officer Franz an hour longer than my shift was originally scheduled due to its nature, however, upon explanation, I believe you will agree with me that there was no way to avoid this happening. The first incident was a traffic accident involving two vehicles. Officer Franz handled this quite speedily and professionally. He took the car information and licenses of both drivers and ran it through his computer, which turned up nothing in the way of background information that would cause either of them to be placed under arrest. Given this information, Officer Franz then gave both drivers their information back along with a police report number and an incident number and sent both on their way. I found it interesting to learn that there was a keyboard printer in the patrol car. Officer Franz explained it s uses, which the main use is for printing out tickets and citations. He also explained that there was a central computer program used by the police force, Intel, which kept them informed about data available from crimes in the surrounding area. For example, there was a car stolen in Colony and had he pulled over a car with the same make or model.

Analysis of Islamic Architecture

Analysis of Islamic Architecture The eternal principle behind modern Islamic architecture is about the story that evolves from ancient times of Islam architecture and move towards modernism. Modernism began to slowly grow since Industrial revolution started. Since the period, it has turn Islamic architecture to explore in depth with the use of mass production. At the same time, continuing the richness of Islamic architecture elements and forms with influences from Euro and how it brought to Singapore, which is known to be one of the elite modern countries. The spread through revolution is rapid and challenges occur in Islamic architecture to keep up with the modern times and also embracing its cultural identity. The comparison between Euro and Singapore Islamic architecture for religious building carries the same element of projecting modernism as religious spaces. As well as modification of few elements of Islamic form into simplistic manner that fits in the society that lives in. Academic building as modern Islamic architecture reveals representation of different materials and colours to interpret Islamic perspective. The differences in the application use by Egypt and Singapore were selective yet portray the element of Islamic architecture. Commercial building in Islamic and Singapore as multi-cultural country sets different challenges. The application of the elements are achievable, however in site context, attraction as identity and carrying the character may be difficult due to the society that lives in, and how they perceive it differently. Introduction The variety of artistic developments in todays Islamic Architecture is influenced by both traditional forms and by modernism. There was a greater openness of Islamic architecture to European styles, also varied and distinctive new approaches to the analysis of their own tradition. Whether or not it ranges from secular to religious, Islamic architecture carry the same element of style such as the geometric shapes and repetitive art. Standing still in this modern era, Islamic architecture has been famous for its traditional forms. For example the concept of art rests on a basic foundation of calligraphy, geometry and, in architecture, the repetition and multiplication of elements based on the arch. Usually there are allied and parallel floral and figural motifs. Other element such as the water and light are also important for Islamic architecture decoration as they contribute in generating layers of pattern for surface decoration. With these surfaces, they are able to transform space. Since surface is articulated by decoration, there is an intimate connection in Islamic architecture between space and deco. Analysis Modernism in Islamic architecture will be covered in three aspects such as religious architecture, academic as well as commercial spaces.To begin with, the aspect of modern Islamic architecture of religious spaces such as the Mosque shows a great departure from traditional to futuristic look. Resulting in hybrid buildings where traditional facades of arches and domes are grafted onto modern high-rises. 2.1 As a case study of Euro-Islamic architecture, the Penzberg Islamic Centre built in a small German town between Munich and Alps, boldly demonstrates the compatibility of mosques and modernism. minarets are shortened and serve no purpose unlike minaret of traditional Islamic Mosque that is tall in height are usually use as a way call people for prayers. However, The building in night scene. The minaret serves its purpose as light which illuminates the ornamental decoration wrapped around. The idea shows the model notions of enlightened Islam. Apart from the shortened minaret, whose colours sets it apart from the course being sandstone facade, the centre is not obviously marked out as a typical religious building. The exterior already hints at the contemplative atmosphere of the prayer hall inside. The main entrance that is made to stand out by slanted concrete slabs symbolizing the pages of a book, on which words from the Koran can be read. Whereas on the right, the interior has shows the modernist idea of working with the simplest means by having no huge chandeliers and no exuberant ornaments. Adding dynamic quality to the architecture is by playing with lights. The same key element uses often in Islamic architecture. The way the light falls draws attention to the ceiling and wall panels, where ornaments are applied to the unclad concrete that can be read as expressions of divine boundlessness. The abstracted star motifs contain The 99 Names of God such as The Most Merciful and The Utterly Just in calligraphy. Modern Islamic Architecture can exist anywhere in Europe since Europe society can keep with constantly developing innovation and the idea of understanding faith but not tradition that is set in stone. In Europe, the mosque of today must represent a distinct type that reveals the 20th century that is when it meets the fitting choice for future generations. Modern Islamic architecture may took over in Europe, going back to local context, Euro-Islamic architecture are also influencing Singapore. Singapore is well known for here and now architecture building that surrounds the entire city. Modernity is what Singapore falls under. Overshadowing the historical sites, modern Islamic architecture in Singapore is becoming more dominant. The second case studies in local context for religious building are the Assyafaah mosque located at Admiralty lane in Singapore. The Assyafaah Mosque The Assyafah Mosque uses a contemporary interpretation of the arabesque, a universally recognizable symbol of Islamic Art and Architecture, to create an original identity for the modern mosque. The use of the positive arabesque, a double arabesque to make the notions of overlapping geometries more explicit and negative arabesques are seamlessly incorporated in the design of this mosque. The architects state that the use of the arabesque patterns to symbolize the Qurans attributes provides a link to the past. The minarets were done in modernist way. It is similar to Penzberg Islamic centre minaret which is done in a simple form. The minaret of Assyafaah mosque is a symbol of alif which is the first letter word of Arab language. The idea of integrating letters as minarets further emphasize Islamic architecture elements rather than using complex calligraphy form. The column free prayer hall framed by its ribbed and arched fairfaced concrete structure rising from the floor and opening upwards towards the quadruple volume in front of the mihrab wall The three-dimensional arches, which serve the purpose of transferring the structural loads of the upper three storeys help provide a column free span in the lower prayer space. The concrete arches are a great prove of how the architect explores usage of material which look as raw yet prove to be aesthetically pleasing. At the same time, they serve to guide the eye of the user towards the four-storey high marble clad mihrab wall, bathed in natural light. The light filtering through, very much a-like to Tadao Ando style of playing with lights. Again, the nature of keeping elements of Islamic architecture by using natural light to seep through the calligraphy patterned frames which act as light filtering, making the facade to look more lacy by trapping some light and diffuse it with most subtle gradations. The uses of geometrical facade assure the Islamic architectural method of using optical effect shows how different thicknesses of frame define the sophisticated effect. 2.2 Apart from religious building, academic buildings in Islamic architecture are as well influence with modern contemporary architecture. The third case studies for academic buildings are the Bibliotheca Alexandrina in Egypt. The structure illustrates the rich historical and rapid modern evolution of the Islamic past. The design portrays the idea of openness, containment and all encompassing knowledge in its main geometric form, the circle. Partly, Islamic elements such as the geometric patterns permitted an interrelationship between the parts and the whole building complex. The Bibliotheca Alexandrina Exterior facade The stone walls of the library The idea of openness with the integration of water. As an influence of Islamic architecture, water reflects architecture and also serves its means by emphasizing the visual axes. Like the mirror, they give fluidity, dynamic yet show the static architecture. Besides having literal water elements, another way to represents Earth element reflected in one of the Modern Islamic academic architecture in Singapore which is Al-Mukminin Madrasah located in Jurong East. Exterior building of Al-Mukminin For the fourth case study is about the building as total modernization of Islamic architecture. Arabesque pattern is not evident in this building, however, the building play with colours despite no vivid traditional form. The underlying exploration of this facade is the use of Islamic colours to represent water, sky and ground. The multi-shade colours also gives an optical illusion effect from far, creating dematerialisation which is one of the technique element that from Islamic architecture usually use in traditional times. 2.3 The last aspect besides Religious and academic building are the commercial building. One of the examples for commercial building for Islamic architecture would be the museum of Islamic Art in Qatar by I.M Pei. He uses geometrical forms and symmetry applied for the design concept. Clearly, it is not a hybrid futuristic building which usually uses metal and glass cladding as the facade. Instead, he uses limestone marble which gives the smooth touch against the solid form building. As compared to traditional times of using mud brick construction, the limestone marble gives off the modernistic look and also how the block are arranged in sequence manner in parallel. Museum of Islamic Art Exterior Front and Interior The front view of the museum shows two pillar which look like the modern minarets. Traditional domes are not seen evidently, however in the interior, tall arches are not seen instead walls slanted in symmetrical direction toward the ceiling in geometrical forms that creates spherical domes made up of geometric shapes. The dome also gives a hint of natural light to pass through. Elements of Islamic principle are still applicable to commercial spaces. The aim to enhance space through patterns proves dynamically interesting for a modern Islamic building. The solidity of the forms made up is in repetition direction along with different proportions which then allows the eternal principles of Islamic architecture of rhythmical movement. The last case study for Commercial buildings as modern Islamic architecture is the Haniffa, a famous textile company originated from India, the building is located by Keng Lee road, Singapore. The building shows strong influence of Euro-Islamic architecture. Conclusion In conclusion, the desire for rapid development has brought in influences from Western architecture to Islamic architecture due to the Industries revolution that pushes the Islamic architecture to move forward by understanding the essence Islamic principles in architecture and then allows modern building technology to be the tool in the expression. Tool of expression in terms of the mass production of materials has become an advantage for designers to explore with the possibilities of transforming forms by moving away from traditional techniques into modern ways. Such application is strongly reflected on Singapore context for Islamic architecture. Most Islamic architecture buildings in Singapore were made in modern ways. However, the challenge that is set for Singapore is how it may stand apart from other non-Islamic architecture tall buildings that have been the ultimate identity of Singapore. In order to create modern Islamic architecture identity should be more evident, and the re levance to eternal principle of Islam is important. This can be achieve by creating forms in relation with traditional Islamic elements that evolves through modern approach and at the same time carry its own characteristic. Hence, the regional identity of Islamic architecture will then become an evolution to modern Islamic era. List of references James Steele [1994] Architecture for Islamic Societies Today, Academy Editions / The Aga Khan Award For Architecture, St.Martins Pr, United Kingdom Cristian Welzbacher [2008] EURO-ISLAM Architecture (The New Mosques in the West), Sun Publisher,Saudi Arabia Renata Holo, Hasan Uddin Khan [1997] The Mosque The Modern World, Thames Hudson Publisher, Australia Markus Hattstein, Peter Delius [2004] ISLAM Art Architecture, Konemann, New York Richard Ettinghausen, Oleg Grabar [2003] The Art and Architecture Of Islam 650-1250 , Yale University Press, Connecticut Phillipa Baker [2004] Architecture Polyphony Building in the Islamic World Today,Thames Hudson Publisher, Yemen Bibliography http://www.miesarch.com/index2.php?option=com_contentview=articleid=10Itemid=16obraid=251 http://www.architecture-page.com/go/projects/assyafaah-mosque-singapore__all http://www.bibalex.org/english/aboutus/building/architecture.htm http://www.fivefootway.com/2009/06/30/forum-architects-madrasah-addition-to-al-mukminin-mosque-blends-traditional-values-with-contemporary-colour/ http://de51gn.com/design/the-museum-of-islamic-arts-by-im-pei-opens-in-Qatar/

Swirling Colors :: Essays Papers

Swirling Colors Psychological research has shown different colors to arouse or symbolize different emotions or states of mind. In a color reaction test, the warm colors, most significantly red, but also yellows and oranges, were found to represent an active state of mind. The cooler colors, most significantly blue and green, and also purple, were more passive and calming. â€Å"warmth signifies contact with the environment, coolness signifying withdrawal into oneself.† (Sasaki) Red specifically can also symbolize aggression, warning, or danger, or cause an agitated state of emotion. Likewise, green can symbolize passivity, or safety. Blue can signify guilt, and violet or purple a sense of calmness and appeasement. The most opposing of these two are red and green, colors complimentary to eachother due to their contrary positions on the color wheel. In Hitchcock’s Vertigo, all these colors play a role in character development, contrast, and symbolism, each character having a colo r with which they are associated, with a striking emphasis on the contrast between red and green, and a later omnipresence of blue. Midge, one of the first characters seen after the opening chase scene, is associated with yellows and oranges, the colors in which her apartment is decorated, and also wearing red glasses. This signifies that Midge is in contact with her environment, according to Sasaki. The next scene is in Elster’s office, with hues of red and reddish tones. This is a fitting color for the representation of Elster, who, though rarely seen, is the one person in any position of true control in the film, though once his story is played out, he disappears entirely. The first introduction to the character of Madeline, regardless of her true identity, is her in a green dress contrasted with the voluptuous red plush walls of the restaurant. The next time she is seen is getting into her car, appropriately green, completing for the viewer the association of this color with that character. Throughout the film she is amongst green things, such as the green box in the flower shop she enters. She even mentions that she loves the green of the trees, ironically in the Redwoods, another striking contrast of the two colors, though only verbal. The color plays into the mystery and trickery of the story more to fool the reader as well as Scottie as this is a color signifying passiveness.