Traditional Approaches Of The Family - 1500 Words

For this take home exam, the addressed questions will be number one, â€Å"Explain traditional approaches to studying the family. How have sociologists evolved in thinking about the family? Discuss the role Engles and Parson played. Give examples of how you believe the study of the family has evolved.† as well as question number four, â€Å"Many of the conversations within this class have discussed the different types of family and parenting. Discuss the major issues in parenting and the different styles. You may use examples from the American Family reader, class discussion and films.† These two questions were chosen based on their alluring and engaging information that is to be provoked from discussion of said topics. Within question one, it is to explain the traditional approaches of the family. A main approach to traditional approaches to the family is the concept of the â€Å"nuclear family†. Within the late nineteenth century, the family was viewed as more biologically determined rather than influenced by social constructs (p. 15; 2). The family was discussed as a structure that was only present to satisfy three needs: to bear and raise children, the length of time children are dependent on their parents and the obligation of parental training and care (p. 15; 2). The initial approach is that family is based on the importance of genetic and â€Å"blood relations†, not so much and the emotional or physiological aspects of family structure. The approach stressed that kinship is solelyShow MoreRelatedStrengths Based Social Work Assessment : Transforming The Dominant Paradigm1443 Words   |  6 Pagescurrent conflicts between long-established problem-based assessment approaches and alternatives, probably strength-based approaches in problem assessment (Graybeal, 2001). The strength-based approach is gaining popularity in social work, alongside the dominant approaches influenced by DSM and psychopathology. The strength-based appro ach focuses on addressing the problems of individuals who do not fit into problem assessment approaches influenced by the DSM and psychopathology. It also seeks to findRead MoreThe Importance Of Diversity Conscious Educators By Cristina Prince765 Words   |  4 Pagesliving in non-traditional families. Another example is economically disadvantaged student, children living in poverty. Both diversity factors play a major role in the educational and emotional growth of students. Both diversity factors require a diversity conscious educator willing to take the necessary approach that are responsive to the diversity backgrounds of these students. U.S. students residing without both biological parents make up the diverse group of non-traditional families. These canRead MoreThe Impact Of Agile Software Development Approach On Industry Comparison Of Different Agile Methods And Their Applicability1416 Words   |  6 PagesSoftware development is going to be more complex day by day. Changes requirements from the customers make it more difficult and complex. Old approaches of software development are no more useful in present scenario. They are not able to satisfy customers’ needs in given time [1]. As a result new approaches and methodologies are bringing evolved. These new approaches have more helpful to make a productive and flexible product. In modern research, to construct new mind-maps in a particular area of interestRead MoreFour Major Approaches to Clinical Psychology1803 Words   |  7 PagesThere are many approaches to clinical psychology; the four major approaches are in psychodynamic, cognitive-behavioral, h umanistic, and family systems. Using the four major approaches contributes to the effectiveness in treatment by identifying the goals of each approach. The paper will break down the approaches, goals, techniques, and the overall approaches used. Philosophical Origins of Clinical Psychology ApproachesAs Thomas Plante (2005) cleverly suggested, clinical psychology is both a scienceRead MoreHistory of Marriage and Family Therapy695 Words   |  3 PagesThe history of family therapy began around 1960 when Gregory Bateson came up with the term, â€Å"system thinking.† This type of therapy was a daring departure, from traditional and individual treatment during the 1960s. He was involved in the schizophrenia research project in Palo Alto, California, which had a strong impact in shaping the course of family therapy. Along with his colleagues Jay Haley, John Weakland, William Fry, Don Jackson and later Virginia Satir, Paul Watzlawick, Bateson developedRead MoreHeritage Assessment Essay1204 Words   |  5 Pagessomeone’s physical, mental, and spiritual beliefs which in turn helps with determining traditional health methods such as health maintenance, health protection, and health restoration. It also helps in openin g a pathway for effective communication between the patient and health care provider to understand ones culture, beliefs, as well as their health traditions. The greater the person’s identification with a traditional heritage, the greater number of positive responses they will have on the assessmentRead MoreUse of Alternative Medicine Essay1270 Words   |  6 Pagesmedicine, also known as Traditional medicine covers a broad range of healing philosophies, approaches and therapies. 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Thus evolving with a comprehensiveRead MoreNontraditional Beliefs And Practices Regarding Health Care Practices976 Words   |  4 PagesAmericans live within the U.S. making them the third largest Hispanic group in this country (Purnell, 2013). Considered to be a fatalist population, Cubans are accepting of what life deals their way often seeking the advice of elder women in the family to provide health care advice. Alternative medicine may include herbal remedies, prayer, ritual cleansing and sacrificial offerings. Medicinal plants are frequently seen in the forms of teas felt to calm nervousness, relieve coughs, congestion, menstrualRead MoreEducation Is The For A Country1197 Words   |  5 PagesIn the United States, education is thought o f in a very black and white manner. To be educated is to go to a traditional school to learn math, science, history, English for approximately 14 years; add another 4 years of higher education, and only then is someone truly educated. Although this is considered to be the most effective path, the average person will graduate from a traditional high-school having forgotten most of what they were taught. Even when considering this, it remains more acceptable

Definition Of Pop Culture - 842 Words

John Storey mentions how there are six different definitions for popular culture. The first being that popular culture is culture that is well liked by a lot of people (5). Popular culture is what be left over after determining what is high culture and what isn’t (5). The third definition discussed would be that pop culture is just mass culture (8). The fourth one is that culture that originates from ‘the people’ (9). The fifth would be defined by Gramsci’s hegemony in that pop culture is the attempt of the ruling class to win hegemony (10). The last definition would be that pop culture would be like postmodernism, in the sense that there is no distinction between high and pop culture (12). Like pop culture, Raymond Williams defined†¦show more content†¦This relates to the fourth definition of pop culture where the people originate it. It could also be argued that the third definition of culture can also relate to the fifth definition. Putting it in this light would be saying that the upper class shows off what should be the values and what the people should consume. Buy the name brands, buy the off brands, listen to this kind of music, act this way, etc. From television shows to the actors/actresses, they tell us what we should think. One example that could be used here is famous actors telling the people who to vote for or who to not vote for because of certain particular reasons or good ole product placement in shows and movies, putting in the back of people’s mind what they should be buying. Matthew Arnold also talks about culture being â€Å"the great help out of our present difficulties; culture being a pursuit of our total perfection by means of getting to know, on all the matters which most concern us, the best which has been thought...free thought upon our stock notions and habits, which we now follow† (6). This as well goes to the notion of the third definition of pop culture. The people think of the values they want and making the culture helps them to get to their best version of themselves. However, like most things, this can back fire. â€Å"If a man without books or reading, or reading nothing but his letters and the newspapers, gets nevertheless a fresh and free play ofShow MoreRelated Pop Art Essay examples1436 Words   |  6 PagesThe Pop Art movement has always been scrutinised for its legitimacy in the traditional Art world. The notion of Pop Art, in the 1960’s, seemed to some critics to be simple appropriation, taking an idea from someon e else and then making it their own by altering or decontextualizing it. 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One argument is that popular culture is used by the elites (who tend to control the mass media and popular culture outlets) to control those belowRead MoreARTS 125 Week 5 Assignment Art And Culture Paper858 Words   |  4 Pagesï » ¿ Art and Culture Liliana Gonzalez ART/125 May 11, 2015 Joseph Blomer University of Phoenix Abstract Art has evolved in ways only one can imagine, however; their imagination does not have to go far because all one has to do is turn on the computer and connect to the World Wide Web to get information on everything. Architecture, sculpture, and painting has been around for ages, then photography made its way on to the art scene in the 1820’s and has taken leaps and bounds to establishRead MoreConsumerism And Consumerism1315 Words   |  6 PagesRichard Hamilton, the pioneer of pop art, could recognize the powerful influence of the popular culture, consumption trend and the media. His artworks successfully captured such recognition and led the innovation of the visual image. After the devastating effect of World War II, American pop art introduced to Europe nations and it became their part of European postwar culture. After the fall of the Feudalism, the capitalist mode of production was introduced in many European countries. The countriesRead More Organized Crime Essay1035 Words   |  5 Pages Organized crime is often described similarily by groups like government, the press and popular opinion. This similar definition is described through the knowledge people have gained from pop-culture movies, television shows, magazines, novels and stories from newspaper articles. Often these newspaper articles are written by authors who have little more knowledge on the structure of organized crime then what their favorite Sopranos episode dictates. It is extremely rare in todays society thatRead MoreDo A Work Of Fine Art?1157 Words   |  5 PagesCans, a current pop song, or a symphony by Beethoven, a piece of literature authored by Emily Brontà «, or one by the Kardashians? Due to its objectivity, art is all encompassing: It can be anything created, written, performed, or photographed within which s omeone finds beauty. Conversely, fine art is exclusive and elite as evidenced by its’ name and the distinction between itself and art as a whole. Whether visible to all or not, there is a definitive line between pop culture and pop art versus worksRead MoreThe Sexualization Of The Female Pop Celebrity1482 Words   |  6 PagesIntroduction The sexualization of the female pop celebrity has been a significant point of research for many years. Since the rise of celebrity, scholars have been studying how the roles we place on our notable figures influence the rest of us. In recent history, the landscape of celebrity culture has drastically changed. Now more than ever, social media has allowed us to be connected to the stars that we look up to. Research has increased on the subject since the start of the 21st century. RecentRead MoreInfluence Of Consumer Culture On Pop Art1379 Words   |  6 PagesThe pop movement established itself during the rapid multinational corporate American expansion of the late 1950’s to mid 1960’s (Mamiya 1992, 14). Recognised for their study of subjects of popular culture and incorporation of â€Å"commercial techniques.† (Burton 2007, 113), Pop artists embraced â€Å"the culture of the masses† (Wilson 2011, 3). Although the Pop artists remained critically aware of t he shortcomings within consumer culture their entanglement with the mentality and techniques of the cultureRead MoreEssay On Body Image Issues In Sports1441 Words   |  6 PagesPopular Culture #1 Ratha, Sre. Impact of Pop Culture on Society.https://medium.com/@thenewswell/impact-of-pop-culture-on-society-fde92ae986f0. March 18 Pop culture has the ability to affect society in many ways. The first effect of pop culture is based on the way it builds and fortifies interactions with people and/or the communities who are also into the same activities. Occasions to celebrate pop culture such as Comic festivals help raise bonds within people of different background. Pop culture hasRead MoreThe Band Called Greenday1489 Words   |  6 Pagestunes. Leading the way for Punk Rock culture, they were youths and 20 somethings’ outlet for expressing their frustration and angst with puberty, adolescence and the beginning of adulthood. Each day society would see another kid ending up as a victim of a broken or abusive home, leaving the number of youths raising themselves, ever on the rise. At the time of Green Day’s rise to fame the generation of youth strongly identified with the Punk Rock scene and culture that was home to bands like Green Day

Analysis of Sin in Young Goodman Brown free essay sample

Thus sin is the transgression of God’s law. In his short story â€Å"Young Goodman Brown†, Nathaniel Hawthorne utilizes sin to represent the conflict concerning good and evil in human nature. To paraphrase Wikipedia. com, the function of sin in â€Å"Young Goodman Brown† symbolizes the clash between public goodness and private wickedness. The central characters, Young Goodman Brown and his wife, Faith shows the juxtaposition of good versus evil all throughout the short story. Nathaniel Hawthorne utilizes various symbols to represent sin. Faith’s character symbolizes the sin of adultery. Not only has God forbidden adultery, but the son of God himself said, Whoso looketh on a woman to lust after her, hath committed adultery with her already in his heart Matthew 5:28. As the text states, â€Å"As the wife was aptly named† Faith which indicates she represented innocence and belief in God (p. 25). As Faith discovered that her husband was determined go into the forest, she pleaded with him for him to stay. We will write a custom essay sample on Analysis of Sin in Young Goodman Brown or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Faith stated, â€Å" A lone woman is troubled with such dreams and such thoughts that she’s afeard of herself sometimes†(p. 325). That quote signifies Faith adulterous mentality. Faith was a key participant in the witches Sabbath witch cemented her as not being of faith, but of evil. Young Goodman Brown symbolizes the sin of pride. Pride is among the most evil of sins to commit. Pride is defined as an excessive belief in ones own abilities that interferes with the individuals recognition of the grace of God. It has been called the sin from which all others arise. Pride is also known as Vanity. (http://www. deadlysins. com/sins/pride. html) During the witches Sabbath, Young Goodman Brown was an observer, however his non-participatory presence made him just as guilty as the others being initiated. After the ritual in the forest, he attempted to return home as if he was never involved in the ritual. There is no good on earth; and sin is but a name. Come, devil; for to thee is the world given†(p. 330). This author is showing us that he has lost his faith in man because he gives up the world to the devil. In conclusion, the symbolism of sin is central to â€Å" Young Goodman Brown†. Both, Goodman Brown and Faith were both curious about the evils of the world. The short story illustrated how people can go against their morals and give into temptation. With the recent incident in Shenandoah, where a Hispanic immigrant was killed, there were multiple perpetrators. For those who did not actually give the fatal blow, they are just as guilty as the others. In Young Goodman Brown, although he observed the ritual he was still involved. His pride enabled him to think he was still a â€Å"good† guy, despite his blasphemous behavior. The individuals who did not actually do the killing in the Shenandoah tragedy were prideful as Young Goodman Brown was. The function of sin was vital to understanding â€Å"Young Goodman Brown†. Nathaniel Hawthorne utilized sin to show that everyone harbors his or her own secret sin.

Information Security on the GENEZ Company-Free-Samples for Students

Question: Discuss about the Information Security on the GENEZ Company. Answer: Introduction The security of the data and information of the company has been a major issue all over the word. This report discusses a case study of a medium sized software company, GENEX. The company has been established in South Australia in 2015. It has two branch offices in Australia. The data and information of the company has been stored in different data centers with service providers. The company deals with providing IT consulting services to different clients all over the world. The company mainly deals with the small and medium sized companies for proving consulting services to them. The company has established a new post of CISO due to a cyber-attack incident that have caused a serious loss to the company. The company is facing with threats and risks in the IT security over the internet. This report deals with providing an organizational chart for the company to maintain the organizational hierarchy of the company. The justification of each role has been provided in the report. The aim and purpose of report is to provide integrated strategies to GENEX Company for mitigating the IT security problems. Information Security processes have been discussed in the report. An internal audit report has been discussed in the report that helps in identifying all possible risks ad threats to the company over the internet. The Business Impact Analysis (BIA) report has been created for analyzing the impact of these risks and threats in the internet over the business of the company in the market. This report outlines all major UT security threats and risks for the company over the internet. The risks and threats are also categorized in different stages that help in providing proper solutions to the issues. Various risks policies are been recommended in the report for eradicating these risks and threats in the IT security. Different ethical and legal issues in this scenario has been focused to maintain a proper stage to mitigate these issues. A risk register has been created for leveling the risks involved in the scenario. There are various recommendations provided for eradicating these risks and threats of the company over the company. Organizational Chart The organizational Chart of a company consist of all the members in the company according to their hierarchy (Peltier 2016). In this case, the GENEX Company needs to have an organizational chart. This helps in maintaining the hierarchical order of the company in the market. A proper flow of the orders and strategies is required with the help of the organizational. Therefore, this report proposes a suitable organizational chart for the company. Figure 1: Proposed Organizational Chart of GENEX (Source: Created by author) In this chart, there has been two board of directors of the company at the top of the management. Below that, there has been five division among the organization levels including senior software architect, Director of software development, Software engineer, VP, Strategic Planning and Operations respectively (Dotcenko, Vladyko and Letenko 2014). The rest software engineers are under the director of software development department. There are some Quality assurance engineers in the organizational chart. In the other side of the organizational chart, there are support engineers, Customer service representative, Sales department, Training department and testing. All the employees in the organization have to report to their department head. All the department heads have to report to both board of the directors. All the decisions regarding the rotational change and strategies are taken by both the board of directors. The senior software architect helps in maintaining the architecture of the project provided by the clients (Nazareth, and Choi 2015). The basic architecture of the organization also maintained by the architect of the company. The software architect manages all the orders obtained from clients. The senior software engineer maintains all the software engineers in the company. The software engineers are the key assets of the company they are responsible for completing the projects obtained by the clients within deadline. Therefore, the job role of the senior software engineer is to maintain all the members in the team (Tu and Yuan 2014). Various team leaders under the senior software engineer help in maintaining their respective working on different projects at a time. The sales team of the company helps in gathering all the projects from the clients. The sales team is responsible for obtaining profits from the market. The sales department of the company maintains the target and goals of the company within a month (Alexander, Finch and Sutton 2013). The sales team can directly contact with the board of directors. This communication helps in providing transparency in increasing profit of the company by obtaining tasks and projects from the clients in the market. The customer service representatives helps in maintaining a good relationship with the customer in the market. They are responsible to manage the customers with their queries and issues in the services provided by the company. The customers might have some queries and issues in the services provided by the company (Siponen, Mahmood, and Pahnila 2014). Therefore, they can contact with the customers service representatives for clarifying their queries with them. There is a department for the internet security. This department looks after the security of the data and information of the company over the internet. The training department of the company provides training to the new recruited employee in the employee. The training department is important for enhancing the skills and knowledge of the employees. This helps in enhancing the quality of the work provided by the employees of the company. Information Security Processes The objective of the Information Security Processes is to provide confidentiality, availability and integrity of the data and information of the company. The Information Security Management approaches towards the operational strategies of the organization in the field of IT security. Various processes of the Information Security management that are mentioned below: Information Security Incident Management This management policy deals with various security incidents and proper analyses in the strategies for mitigating the issues. This policy nearly misses any type of security concern incidents. This policy aims to support the prompt and consistent management of information security incidents in order to minimize any harm to individuals or the organization (He et al. 2014). The policy provides different procedures that helps in providing clean and clear methodology for helping incidents and eradicating issues in the company. An accurate investigation is required by the policy for its proper implementation in the company. An information security incident is an event that helps in providing confidentiality and integrity to the data and information of the company. In this case, the GENEX Company have lost their important emails, data and documents due to an attack over the internet (Peltier 2016). This policy might help in recovering the data and information and providing compensation for them. The management of the security concerns helps in maintaining a proper policies and procedures of the company in the market an order to secure data and information. For every production computer system, the Information Security Officer must identify the sources of digital evidence that reasonably could be expected to be used in a court case (Loonczi, Ne?as and Na? 2016). These sources of evidence must then be subject a standardized capture, retention, and destruction process comparable to that used for vital records. It helps in ensuring the risk of confidentiality, availability and integrity in the organization. Risk assessment allow management in prioritizing and focusing on various areas, which are posing great risk to the organization. The IT securities to the data and information in the organization have been maintained by the management policy (De Lange, Von Solms and Gerber 2016). The foundation of the informed decision-making policy of the organization is based on this policy. There are different risk assessment processes are involved in the development if the company in the market. In this case, the GENEX Company have involved the Information security risk management in their organizational strategies that might help in maintaining the security of the data and information of the company in the market. This risk assessment policy helps in identifying the risk involved in the organizational structure of the company (Soomro, Shah and Ahmed 2016). Various procedures of the information security are mentioned below: Standard Operating Procedure (SOP) A Standard Operating Procedure is a procedure that helps in describing the activities in the organization that are necessary for completing various tasks and projects of the company. The procedure follow the governmental rules and regulations for the security of the data n information if the data and information in the market (Gerber et al. 2016). It defines all the expected practices in the business that helps in maintaining the quality standards of the business procedures. Therefore, the SOP plays an important role in the small business organization. In the case of the GENEX Company, the policies under the Standard operating procedure have been followed in order to maintain in the security of the data and information of the company. The policies of the SOP deals with the marketing and advertising department, operations and sales team of the company. The SOP deals with various process in the organization including production, Finance, Administration, Marketing, Sales, Employing Staff and Legal consequences. The production report of the company is maintained by the SOP of the company (Moghaddasi, Sajjadi and Kamkarhaghighi 2016). This helps in maintaining the new equipment required for increasing the production. The training of the new employees are done in the organization under the guidelines of the SOP policy. Maximizing the cash flow of the company id depended on the sales of products and services of the company in the market. The analyzing of the market trends is done under the policy of SOP. The staff employing helps in providing description of the job and employee orientation in the company (Alshaikh et al. 2016). In this case, the Sop plays vital role in maintaining performance of employee in the company. The performance review of the employees is maintained by the SOP. Even the best employees do not have perfect memories, so having a set of written instructions they can refer to when performing the steps of the process ensures everything is done correctly (Gorman 2016). Trainings are provided to the new employees in the company. This helps in maintaining the quality of the employees in the company. The operating process of the employees are done in order to maintain a proper location of the employees. This helps in ensuring for proper use of the IT resources in the company and providing proper benefits to the company. It also helps in providing efforts to maintain the policy of the company related to communication with employees. Risks and Threats in GENEX Smaller and medium-based companies are vulnerable to the risks and attacks over the internet. The different risk and threats are discussed in the report that deals with various fields in the market. The GENEX Company have been suffering from the cyber-attacks over the internet. There are many criminal activities happened over the internet. A list of possible risks and threats for the company has been provided below: Malicious cyber-attacks The cyber-attacks has been most common risks for any organization in the world. In this case, the company has been attacked resulting in loss of the data and information. Many employees of the companies used to access the private system of the organization (Eloff et al. 2016). In some cases, employees keep the program open and all the data and information are hacked from the system. Application-specific hacks Many companies are alert to threat posed by so-called buffer overflows, the techniques by which web servers are overloaded causing a denial of service attack. SQL injection is used for injecting viruses in the database of the company. This might crash the database and breach all the data out of it. The personal and private data including passwords and blueprints are breached out from database. Phishing Phishing and identity theft is one of the common type of attacks prevailing among the organization. This attack is mainly done with the help of a spam mail sent to the company or any user (Lowry, Dinev, T. and Willison 2017). After replying the mail, the data and information of the user is breached by the hackers. Disgruntled employees A disgruntled employee might be a major risk to the company and its development. The computer and Internet usage policy clearly defines the scope of confidential company information and legal policies for employees who destroy or distribute information identified (Hopkin 2017). Monitoring and auditing software often built-in features of server software will assist in tracking the access, modification and distribution of company information by individuals. Risk Register Risk ID Risk Description Risk Probability Risk Impact Proposed Mitigation Risk Ownership Risk Triggers R001 Cyber Attacks High Breaches data Using Firewalls Hackers Virus R002 Application-specific hacks Medium Damages applications Strong Passwords Hackers SQL Injection R003 Phishing High Breaches data Filtering Emails Hackers Spam E-mail R004 Disgruntled Employees High Breaches data Authenticated users Employees Damaging software Figure 2: Risk Register (Source: Created by Author) These risks are based on the information security risks in the GENEX Company. These risks can be mitigated by various strategies. The use of the updated firewalls and antivirus software help in restricting the viruses and malwares from entering into the network of the company (Fris, Zwikael and Gregor 2017). An updated antivirus identifies viruses and malwares and helps in removing them from the network. The GENEX Company have faced a cyber-attack through an email and data and information have been breached. The website of the company have been hacked by the viruses and private data and information of the company has been breached. According to the internal audit report, there is a lack in the antivirus software and adequate access control in the company. Therefore, the risk of attacking again is high in the company. Therefore, the company have to invest in purchasing an updated and strong firewalls and antivirus software for restricting the malwares and viruses from entering into the network of the company (Cohen, Krishnamoorthy and Wright 2017). The third party authentication needs to be improved in the company so that the disgruntled employee are not able to damage the systems of the company. Business Impact Analysis This Business Impact Analysis (BIA) is part of contingency planning process for all critical services. The purpose of BIA is identifying and prioritizing system components by correlating them to business process system supports. The BIA consist of three steps: Determine mission/business processes and recovery criticality. Business processes refers to the system that are identified and effect of a system interruption to those processes is determined along with outage impacts and estimated downtime. The downtime reflects the maximum that an organization can tolerate while still maintaining the business (Olson and Wu 2017). Identify resource requirements. Realistic recovery efforts require a thorough evaluation of the resources required to resume business processes and related interdependencies as quickly as possible. Examples of resources that should be identified include facilities, personnel, equipment, software, data files, system components, and vital records. Mission/Business Process Impact Category GENEX Availability GENEX Data Impact Application Software No NO Damages operating system Access Control No Yes Unauthenticated access Antivirus Software NO Yes Entry of viruses and malwares Awareness No Yes Third party authentication Firewalls NO No Unauthorized access to the system Identification and secure access Yes No Disgruntled employee Information Security policy Information management is a vital part for the IT governance in the organisation. The policies for maintaining the security of the information in the organization has been discussed. There are various levels of the risk assessment criteria including red, green and yellow (Mc Hugh, McCaffery and Casey 2017). These colors signifies the vulnerability of the risks for the GENEX Company. Security Level Area Security Green No access restriction Providing no control on access during office hours. Private and important information should not be printed out in this zone. Yellow Areas where private data may be found during office hours. All printouts needs to be protected with "Follow me" function. Access control: Key card Red Restricted areas requires special authorization. Computer rooms, server rooms, archives, etc. containing sensitive information. All printouts needs to be protected with "Follow me" function. Access control: Key card The Office of the Chief Information Officer is responsible for providing information technology infrastructure that enables cost-effective, citizen-centered services. This responsibility includes a requirement to provide reliable and secure IT services (Gromann, Felderer, and Seehusen 2017). The Information Security Policy provides framework for government organizations to meet their goals to protect government information and technology assets. In addition, the comprehensive Information Security Program, headed by the Chief Information Security Officer, as the Executive Director of the Information Security Branch. The Information Security Policy includes operational policies, standards, guidelines and metrics intended for establishing requirements for secured delivery of services provided by government (Khalyasmaa, Dmitriev and Valiev 2017). Secure service delivery requires the assurance of confidentiality, integrity, availability and privacy of government information assets through: Managing business processes including enable security processes Ongoing employee awareness of security issue Governance processes for information technology Defining security responsibilities Identifying, classifying and labelling assets Ensuring operational security, protection of networks and the transfer of information; Safe-guarding assets utilized by third parties Reporting information security incidents and weaknesses Creating and maintaining business continuity plans Monitoring for compliance. Information Security Policy document There are various policies under the Information Security Policy. These policies are briefed below: IT resources are used in connection in business activities as allocated. The IT resources are categorized into one companys security groups as they are allocated. Users are responsible for preserving and proper use of the IT systems in the company. The desktops and laptops are required to be secured during accessing by someone. The policy needs to be enforced properly. The authorization to the IT resources have to be limited to some person. This restricts the use of IT resources by unauthorized person. The access provided to the Access to assets is forbidden for non-authorized personnel. The employees needs to be provided with proper training for using the IT accessories. The user needs to keep their IT resources clean and well maintained. The environment around the IT resources requires free of accidents. The access to the IT accessories in the organization needs to be authorized and accessed remotely. The IT systems needs to be properly updated and changed periodically. The hardware systems requires installing software for better access. The hard disk, monitor and other IT resources needs to be properly handled during using. The temperature of these systems needs to be maintained and avoid from being overheated. This might damage the IT systems and accessories. The encryption technique needs to be properly used in the company that helps in maintaining the security of the data and information. The report of losses, damages and theft in the IT systems needs ti be acknowledged to the Information Security Officer. The disposal and destruction of any IT systems needs to be acknowledged to its concerned officer. The monitoring of the IT systems and its protection s required in the company. The storing of private and important information is required to be acknowledged to the Information Security Officer. Legal and Ethical Issues Information is a serious part of a company or business organization dealing with various clients around the world. This is an entity, which requires much data to represent a part that will be used for communication as well as for processing activities. This also makes it a pre-requisite for tending to the security and the privacy of it. Thus, the need for a secure and private information policy is required for tending to every business needs. However, in cases of disaster occurrence, the need for a mitigation policy is required to address any issues that violate the ethics and the legal concerns of the clients. This section of the report discusses about the legal and the ethical issues that are present due to the information breach as depicted in GENEX solutions. Lists of legal and ethical issues: Many issues arise due to breaches in contract. The security breaches leading to theft of information is also termed as a breach in contract from the clients perspective. Due to such breaches, the effects that can be seen ranges from small level threats to large threats that can lead to extreme loss of business (Hosseini and Paul 2017). The major breaches can be differentiated into four categories. They are the material breach, minor breach, anticipatory breach and actual breach. This section of the report discusses about various legal and ethical issues arising due to such breaches. The use of the legal procedures is mainly done to secure the company from protecting their assets. The main legal issues that are present due to the breach of information are the necessary obligations to the various authorities. These are the international frameworks like the safe harbor or the privacy shield. In addition, the compliance to the federal and the state laws are also an obligation for any company or business organization (Becker, Walker and McCord 2017). Moreover, the legal issues are also present that is to complied with the industrial standards and the contractual agreements. The next legal issues that arise are the possibility of filing a case. In cases like this, the affected clients can file for a lawsuit claiming for compensation money. This can lead to loss in business, as the effected clients usually tend to be many (Cowley 2017). This contributes to legal issues and any company or business organizations needs to have strong policies to address them. Loss in business is another concern for any company or business organization. Due to such actions, the company is liable to answer for various cases of the law (Shukla and Gupta 2017). The first responsibility for any company is to undertake positive actions for attending to any kind of cyber breaches or information risks. To address such requirements, the court requires complying with various parameters like protection of user data, enabling of various security related devices and response to any new notifications in case of a cyber-attack. These are the main requirements, which have to be followed by any company or business organization so that the legal penalty is minimized (Mc Hugh et al. 2017). There are also various ethical issues that are evident due to the information breach. Due to breaches occurring in the system the need for identifying and mitigating them in a proper way is required. As the clients of the related organizations or company will be faced with a dilemma of whether to continue their business relationship with them, the need to answer various impositions will be there. Risk ID Risk Description Risk Probability Risk Impact Proposed Mitigation Risk Ownership Risk Triggers R001 Cyber Attacks High Breaches data Using Firewalls Hackers Virus R002 Application-specific hacks Medium Damages applications Strong Passwords Hackers SQL Injection R003 Phishing High Breaches data Filtering Emails Hackers Spam E-mail R004 Disgruntled Employees High Breaches data Authenticated users Employees Damaging software Legal and Ethical Issues Obligation to various Authorities High Filing of a law suit Medium Loss in Business High Confidentiality loss Protection of Customer Credentials The first ethical issue is the presence of confidentiality in the system. After the occurrence of any breaches in a system, a company always chooses to remain silent so that their clients do not get access to the information. This is a place for ethical issue where a company must justify its reason for storing such amounts of data. This uses the personal information like name, address or other credentials which states a reason for justification and in cases of breaches occurring, the companies become liable to answer them to the customers (Hisrich, and Ramadani 2017). This is the first ethical issue that raises concern. The second issues pertaining to the ethical standards are the protection of customer credentials. In cases like this, a company is held responsible due to their weakness in security structures (Jrgensen 2017). As such, a customer loses faith from the company as they have failed once. This is a form of ethical which needs a company or business organization to implement stronger security policies. Recommendations A digital forensic document is an information policy which presents a set of response to be followed after the occurrence of an event. This is usually done after the occurrence of an information security related breaches or any other major damages. The main objective of the document is to show the clients or the employees regarding the further steps that the company will take rather than showing the results of the impact. There are various steps involves in a digital forensic document that are to be followed for effective business solutions. Information analysis: This section of the report involves the storage and the analysis of the information that caused problems for the company. Genex Company suffered massive losses due to a breach in the company network. This was mainly done by the intrusion of a virus which led to a corruption of their database and emails. Planning of the response: This section of the document undertakes the planning procedure that will be undertaken to mitigate the threats involved. This involves analyzing the network for any detected vulnerabilities that might be used for any future attacks. This also includes the possibility of the steps to be taken such as legal ones to find the ones responsible. The security framework is also to be addressed so that authentication and authorization is addressed. This will help the company to prevent access to the outsiders without registering first. Training: After getting a list of the activities to be done for addressing the requirements, proper training is to be done so that the employees or the customers get an understanding of the steps they have to follow in the future. For example, clicking on phishing links and sharing account credentials is one thing that leads to breaches to the system. For this reason the company needs to hire efficient training personnel who will be responsible for providing training to the employees for proper business continuity. Investigation follow-up: For the investigation to take place, various parameters are to be considered. This involves taking into consideration, the gathering of the data that has to be applied for analysis of the network. In addition, meta-data or raw data is one such need that needs the analysis of the network which will successfully monitor the system and check for any threats. In addition, the system will also be checked for any redundancy to accommodate for the loss in business. This involves securing a server or securing physical infrastructure. Moreover, the follow-up process must also notify the business head whether the process will continue without interrupting the normal flow of the business or whether they need the business handling to stop. Authorization procedures: This section involves adopting the security related procedure that will be used to make the business process stronger. The use of 2-factor authentication or fingerprint matching is one way to adopt authentication procedure. The security framework needs to be addressed so that the authentication and authorization procedures are addressed. This will help the concerned company prevent access to unknown users without registering first. Conclusion It can be concluded thatvthe information security is an important part of the GENEX Company. The document must be protected so that changes to it are not made. This must be done by encrypting the document. Encryption is a process which involves securing a document which can be only accessed by a generated key. This protects the data from being hampered from. In addition, the storage of the key must be done both in the offline mode as well as the online mode. The offline data storage refers to saving a document in the secondary storages while online storages refer to the use of online services like the cloud. References Peltier, T.R., 2016.Information Security Policies, Procedures, and Standards: guidelines for effective information security management. CRC Press. Nazareth, D.L. and Choi, J., 2015. A system dynamics model for information security management.Information Management,52(1), pp.123-134. Tu, Z. and Yuan, Y., 2014. Critical success factors analysis on effective information security management: A literature review. Siponen, M., Mahmood, M.A. and Pahnila, S., 2014. Employees adherence to information security policies: An exploratory field study.Information management,51(2), pp.217-224. Peltier, T.R., 2016.Information Security Policies, Procedures, and Standards: guidelines for effective information security management. CRC Press. Loonczi, P., Ne?as, P. and Na?, N., 2016. Risk management in information security.Journal of Management, (1), p.28. Soomro, Z.A., Shah, M.H. and Ahmed, J., 2016. Information security management needs more holistic approach: A literature review.International Journal of Information Management,36(2), pp.215-225. Gerber, N., McDermott, R., Volkamer, M. and Vogt, J., 2016. Understanding Information Security Compliance-Why Goal Setting and Rewards Might be a Bad Idea. InHAISA(pp. 145-155). Moghaddasi, H., Sajjadi, S. and Kamkarhaghighi, M., 2016. Reasons in Support of Data Security and Data Security Management as Two Independent Concepts: A New Model.The open medical informatics journal,10, p.4. Gorman, C.N., 2016.DoDs Policies, Procedures, and Practices for Information Security Management of Covered Systems (REDACTED). Department of Defense Inspector General Alexandria United States. Eloff, J.H., Labuschagne, L., von Solms, R. and Dhillon, G., 2017. Erratum to: Advances in Information Security Management Small Systems Security. InAdvances in Information Security Management Small Systems Security(pp. E1-E1). Springer, Boston, MA. Lowry, P.B., Dinev, T. and Willison, R., 2017. Why Security and Privacy Research Lies at the Centre of the Information Systems (is) Artefact: Proposing a Bold Research Agenda. Hopkin, P., 2017.Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Fris, M.A.A., Zwikael, O. and Gregor, S., 2017. QPLAN.Decision Support Systems,96(C), pp.92-102. Cohen, J., Krishnamoorthy, G. and Wright, A., 2017. Enterprise risk management and the financial reporting process: The experiences of audit committee members, CFOs, and external auditors.Contemporary Accounting Research,34(2), pp.1178-1209. Olson, D.L. and Wu, D.D., 2017. Natural Disaster Risk Management. InEnterprise Risk Management Models(pp. 175-192). Springer Berlin Heidelberg. Mc Hugh, M., McCaffery, F. and Casey, V., 2017. Barriers to using agile software development practices within the medical device industry. Gromann, J., Felderer, M. and Seehusen, F. eds., 2017.Risk Assessment and Risk-Driven Quality Assurance: 4th International Workshop, RISK 2016, Held in Conjunction with ICTSS 2016, Graz, Austria, October 18, 2016, Revised Selected Papers(Vol. 10224). Springer. Becker, C., Walker, D. and McCord, C., 2017. A systematic literature review on intertemporal choice in software engineering-protocol and results.arXiv preprint arXiv:1701.08310. Cowley, J., 2017. Passing a Verdict: Knowledge Management in a Top Law Firm.Refer,33(1), p.13. Shukla, R. and Gupta, S., 2017. Working and Organization of Mutual Fund Company.Journal of Accounting, Finance Marketing Technology,1(1), pp.22-30. Mc Hugh, M., McCaffery, F., Casey, V. and Pikkarainen, M., 2017. Integrating agile practices with a medical device software development lifecycle. Hisrich, R.D. and Ramadani, V., 2017. Entrepreneurial Risk Management. InEffective Entrepreneurial Management(pp. 55-73). Springer International Publishing. Landwehr, C., Ludewig, J., Meersman, R., Parnas, D.L., Shoval, P., Wand, Y., Weiss, D. and Weyuker, E., 2017. Software Systems Engineering programmes a capability approach.Journal of Systems and Software,125, pp.354-364. Warmerdam, A., Newnam, S., Sheppard, D., Griffin, M. and Stevenson, M., 2017. Workplace road safety risk management: an investigation into Australian practices.Accident Analysis Prevention,98, pp.64-73. Islam, S., Fenz, S., Weippl, E. and Mouratidis, H., 2017. A Risk Management Framework for Cloud Migration Decision Support.Journal of Risk and Financial Management,10(2), p.10. Pimchangthong, D. and Boonjing, V., 2017. Effects of Risk Management Practice on the Success of IT Project.Procedia Engineering,182, pp.579-586. Maglyas, A., Maglyas, A., Nikula, U., Nikula, U., Smolander, K., Smolander, K., Fricker, S.A. and Fricker, S.A., 2017. Core software product management activities.Journal of Advances in Management Research,14(1), pp.23-45. Sangaiah, A.K., Samuel, O.W., Li, X., Abdel-Basset, M. and Wang, H., 2017. Towards an efficient risk assessment in software projectsFuzzy reinforcement paradigm.Computers Electrical Engineering. Alexander, D., Finch, A. and Sutton, D., 2013, June. Information security management principles. BCS. Dotcenko, S., Vladyko, A. and Letenko, I., 2014, February. A fuzzy logic-based information security management for software-defined networks. InAdvanced Communication Technology (ICACT), 2014 16th International Conference on(pp. 167-171). IEEE. He, Y., Johnson, C., Lu, Y. and Lin, Y., 2014, May. Improving the information security management: An industrial study in the privacy of electronic patient records. InComputer-Based Medical Systems (CBMS), 2014 IEEE 27th International Symposium on(pp. 525-526). IEEE. De Lange, J., Von Solms, R. and Gerber, M., 2016, May. Information security management in local government. InIST-Africa Week Conference, 2016(pp. 1-11). IEEE. Alshaikh, M., Maynard, S.B., Ahmad, A. and Chang, S., 2016, July. Information Security Management Practices in Organisations. In4th annual doctoral colloquium(p. 52). Hosseini, K. and Paul, D.L., 2017, April. Assessing Cybersecurity Risk for Oil Gas Mergers and Acquisitions. InSPE Western Regional Meeting. Society of Petroleum Engineers. Khalyasmaa, A.I., Dmitriev, S.A. and Valiev, R.T., 2017, May. Grid company risk management system based on adaptive neuro-fuzzy inference. InSoft Computing and Measurements (SCM), 2017 XX IEEE International Conference on(pp. 892-895). IEEE. Jrgensen, M., 2017, May. Working with industry: stories of successful and failed research-industry collaborations on empirical software engineering. InProceedings of the 5th International Workshop on Conducting Empirical Studies in Industry(pp. 46-52). IEEE Press. Sadler, J., Kit, O., Austin, J. and Griffin, D., 2017, May. A tool to predict environmental risk to UK rail infrastructure. InProceedings of the Institution of Civil Engineers-Transport(pp. 1-10). Thomas Telford Ltd.

Kudler Fine Foods Virtual Organization Essay Example

Kudler Fine Foods Virtual Organization Paper Kudler Fine Foods Virtual Organization Name University of Phoenix MKT / 421 April 18, 2011 Instructor Kudler Fine Foods Virtual Organization In 1998 Kathy Kudler, who specializes in gourmet foods, founded Kudler Fine Foods; opening the first location in La Jolla California. Later Kathy opened two additional locations; in 2000 Del Mar and in 2003 Encinitas, California. Kathy had an idea to offer a shopping atmosphere for those people who cook gourmet style. Kudler Fine Foods would carry a variety of seafood, meats, produce, dairy, cheeses, and wines. For the convenience to the customers, Kudler Fine Foods has separate departments; meat and seafood, bakery, produce, cheese and dairy, and wine. Each department shows advertisement to draw the attention of the customer. Kudler Fine Foods mission is to offer a large variety of selections, expertise, and knowledgeable staff giving the customer a joyful shopping experience. Kathy has a marketing background from working for a large defense contractor (University of Phoenix,  2010). Developing the marketing background experience, Kathy can move the company forward and expand services. Kathy goal will to identify any areas of weakness and creating a marketing strategy, which will entail competitive intelligence and analysis. Marketing Research Marketing indicates the actions engaged in the progress of products and services from manufacturer to consumer. The development starts with establishing the wants and needs of the consumer. Kudler Fine Foods should create products to please the consumer’s wants and needs. We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Kudler Fine Foods must make certain the desired products are available that the company knows when and where customers want them and Kudler Fine Foods informs potential customers of their availability. Marketing also includes financing the behaviors that facilitate the exchange of products and services. Marketing is a key notion in business and every person involved can participate. Marketing helps to promote Kudler Fine Foods products offered to the consumer. Market research involves the collection and analysis of data relating to consumers and his or her buying behavior. Market research attempts, among other things, to define trends in sales and sales potential for specific products or services, to identify those customers who are the most likely purchasers of the Kudler Fine Foods products, and to identify which factors motivate consumers to buy certain products. Market research also assists in determining how and where a product is purchased, thus enabling Kudler Fine Foods to develop the appropriate channels of product supply. One of the most important determinations to be made in market research is who buys Kudler Fine Foods products, that is, who may benefit from his or her purchase and why. Demographics play a significant role in the research process. Demographics refer to population characteristics, such as geographic distribution, age, sex, family structure, and income. Marketing Weakness Weaknesses in a business is have the lack of marketing experience, area of the business, poor quality of products, or a poor reputation. As with any competition Kudler Fine Foods must have knowledge of the competitors weaknesses, including their own, is an important aspect in building a successful business. Kudler Fine Foods should observe the competitors to see if they are keeping up with the current trends. Kudler Fine Foods would have an advantage to visit the competition to acquire a thorough understanding of the development, menu plans, pricing, promotional information, and class instruction periods. If neighboring competition is not present, marketing researchers must venture out to observe the similar competition to compare information with his or her business. Much can be learned in other areas that could be worked into the day-to-day business functions. An in-depth investigation is required to decide if reduced cost actions can be put into practice. At this time, Kathy herself order the products needed for each of her stores, requiring her to work seven days a week and constantly move from location to location. By observing the purchases made by the customers, and examine the contracts with the distributors, Kudler Fine Foods could cut down on the frequent ordering of products, giving Kathy more time to concentrate on other functions of the business. Competitive Intelligence and Analysis Competitive intelligence and analysis is an important part of a business. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for a business. This includes a broad array from government intelligence to market intelligence to business intelligence (Competitive Intelligence,  n. d. ). Competitive intelligence can include competitor analysis, knowledge management, market research, and business strategy and business research. Competitive intelligence can be used as an everyday business tool to analyze stocks or look for weaknesses in the competitor (Competitive Intelligence,  n. d. ). If Kudler Fine Foods is trying to figure out what it means for a small business it is seeing where or how the competition advertises. Kudler Fine Foods should receive the competitors distribution list or sign up for any e-newsletters they may be sending to see what they are saying and what additional things they are doing to create relationships in the local area. If the competitor is a retail location, an employee of Kudler Fine Foods should visit it, see how the window displays are created, what kind of people are in the store, how much traffic do they receive, is the competition displaying any brochures, postcards, etc. hat promote other local businesses (MRC World ,  2009). When researching the competition ethics plays a large role. Information obtained must be done legally. Obtaining information from an insider is acting unethically. Kudler needs to obtain information collected through the Internet, store visit, or customer surveys. The majority of the information should be collected by shopping the competitor; this will help to see how displays are created, store layout, special offers, products offered, et c. Conclusion Kudler Fine Foods has created a strong marketing plan covering a strategy and tactics to build a stronger business. Kudler Fine Foods present marketing strategy has improved with creating a customer survey asking opinions and suggestions from the customers to help make his or her shopping experience more convenient. Kudler Fine Foods has also researched what the competitors are doing to keep up with the trends. Kudler Fine Foods is a growth oriented business that prides itself in constantly reaching the customers with honesty and integrity. The companys continual success and rapid development is due in part to the motivation to offer the customers with the quality products and service that he or she desires in a timely manner. Kudler Fine Foods are on their way to building a successful business. References Competitive Intelligence. (n. d. ). Competitive Intelligence. Retrieved from http://www. competitiveintelligence. com/ MRC World. (2009). Marketing Question. Retrieved from http://www. mrcworld. com/marketing-question/ University of Phoenix. (2010). Kudler Fine Foods [Computer Software]. Retrieved from University of Phoenix, Simulation, MKT 421 website.

[WATCH] How to use yoga principles to find your career path

[WATCH] How to use yoga principles to find your career path If you find yourself overwhelmed by your professional life, or even life in general, you’re not alone. Rebecca Foon, co-founder of the international climate change advocacy group, Pathway to Paris, sat down with Daily Fuel at Carnegie Hall in New York City. Â  There she discussed all she learned in her 20’s regarding the pressure we tend to put on ourselves for immediate results and immediate answers, and how self-destructive that approach can so often be.Listen to Rebecca share what she’s since learned; that taking a step back, and taking a deep breath, and letting life come to us and sort itself out can indeed be the pathway to fulfillment.Source: [DailyFuel]

Effects of a chilld owning a dog Essay Example | Topics and Well Written Essays - 250 words

Effects of a chilld owning a dog - Essay Example Dog ownership is the easiest way for a child to develop friendship with the same in a natural way. It helps a child to consider the dog as a lifelong companion. Jack Canfield states that dog ownership plays a vital role in a child’s overall growth and development (Canfield 366). Besides, it will help the child to learn the basics of healthy social interactions and relations. At the same time, dog ownership helps a child to build friendship with his/ her peers because a person who considers his /her pet as a lifelong companion can never neglect others. Dog ownership helps a child to learn more about how the dog keeps its emotional equilibrium by balancing it feelings. For instance, emotions are not stable for a dog. When it feels anger, it begins to bark. But this does not prove that dogs bark all the time. At the same time, a child learns from its dog that emotions are not constant but will change according to situations. The very term ‘ownership’ is symbolic of leadership. For instance, dog ownership helps a child to learn the basic lessons of leadership. Besides, it helps the owner to be a good leader and a follower. For instance, in some critical situations, dogs guide their owners and leadership is automatically transferred to the follower (say, the dog). So, dog owning is really helpful for a child to be a real leader in future life. Summing, one can see that dog ownership exerts positive influence on a child and is helpful for overall development. Besides, growth and development in social interactions, emotions and leadership qualities is equally important. So one can see that pet ownership teach a child to acquire certain essential

Comprehensive service delivery plan Case Study Example | Topics and Well Written Essays - 1250 words

Comprehensive service delivery plan - Case Study Example The plan is expected to facilitate Sunny in obtaining assistance from authorized agencies, which could provide her with adequate parental education, medical care and adaptive equipment. Through this plan, attempts have been taken to assess Sunny’s potential strengths and her needs towards Assistive Technology (AT) and Augmentative Communication (AAC) abilities to help her succeed in her education. In addition, adequate information has been provided about the responsibilities of parents, guardian, friends, classmates and educational specialists towards Sunny in the plan discussed henceforth. This comprehensive service delivery plan outlines access to appropriate agencies that could provide parent/guardian support, owing to the fact that the role of family in medical care of a child is crucial. The professionals of ‘American Academy of Pediatrics’ also focus towards the recognition of a family, as family members are child’s primary source of health and support. In addition, informing parents or guardians of Sunny regarding her care needs and thereby, obtaining their support as a principal collaborator in care coordination is linked with the achievement of improved health results. In the US, special firms, such as Catholic Guardian Services, have been observed to provide parenting education and support services for the welfare of disabled children. One such organization is Federal Office of Special Education, which governs the norms of Individuals with Disabilities Education Act (IDEA). IDEA provides principle grants to various states, targeting the hi gher educational institutes and other non-profit organizations to deliver technical assistance, personnel development and parental training in the interests of disabled children. In this regard, Partners in Policymaking has been a pioneering and capability based headship curriculum for adults and parents of young disabled children (Arizona

Police Ride Assignment Example | Topics and Well Written Essays - 4000 words

Police Ride - Assignment Example Officer Franz explained that he loved his job and that he loved people, and that he planned to stay with the police force for as long as possible. His career choice was to gain about 3-4 more years of experience on patrol. After that, he would take the civil exam and hopefully move up the ladder in rank. Officer Franz then took a break from answering my questions to explain the numerous safety rules for me to follow, which in all honesty I did not mind, as he truly did seem to have my best interest and safety at heart. I had to wear a standard-issue bulletproof vest, which brought home the reality of the ride-along immediately due to the heaviness of the garment. Officer Franz also explained that I would not be allowed to get out of the car at any time during the ride-along, and again stressed safety above everything else. The area he would be patrolling (with me along) was known as Zone 104, which was primarily a college area, with burglary and robberies being somewhat common calls received. He explained that though anything could come up, most often other than those two types of incidents were calls in which adults were possibly taking advantage of college students, college students throwing loud parties and breaking the local noise ordinances, and local juveniles making mischief. Since it was not a high-crime area, he explained that he would be patrolling alone, as was department procedure, though he did emphasize that two officers patrolled together in the high-crime areas. The shift then began with a roll call for all officers, which lasted about 15 minutes. Most of this involved a report from the previous shift, letting the officers know what to be on the lookout for. Areas of interest, including any to watch closely, are passed on from one shift to another for continuity and continuance in investigations. During the ride-along, I had the opportunity to see police procedure in action three times. Two of the incidents that occurred were minor traffic viola tions, yet they gave me an opportunity to ask questions about procedures behind them. The third incident of alleged gang-rape was not minor and in fact caused me to have to remain with Officer Franz an hour longer than my shift was originally scheduled due to its nature, however, upon explanation, I believe you will agree with me that there was no way to avoid this happening. The first incident was a traffic accident involving two vehicles. Officer Franz handled this quite speedily and professionally. He took the car information and licenses of both drivers and ran it through his computer, which turned up nothing in the way of background information that would cause either of them to be placed under arrest. Given this information, Officer Franz then gave both drivers their information back along with a police report number and an incident number and sent both on their way. I found it interesting to learn that there was a keyboard printer in the patrol car. Officer Franz explained it s uses, which the main use is for printing out tickets and citations. He also explained that there was a central computer program used by the police force, Intel, which kept them informed about data available from crimes in the surrounding area. For example, there was a car stolen in Colony and had he pulled over a car with the same make or model.

Analysis of Islamic Architecture

Analysis of Islamic Architecture The eternal principle behind modern Islamic architecture is about the story that evolves from ancient times of Islam architecture and move towards modernism. Modernism began to slowly grow since Industrial revolution started. Since the period, it has turn Islamic architecture to explore in depth with the use of mass production. At the same time, continuing the richness of Islamic architecture elements and forms with influences from Euro and how it brought to Singapore, which is known to be one of the elite modern countries. The spread through revolution is rapid and challenges occur in Islamic architecture to keep up with the modern times and also embracing its cultural identity. The comparison between Euro and Singapore Islamic architecture for religious building carries the same element of projecting modernism as religious spaces. As well as modification of few elements of Islamic form into simplistic manner that fits in the society that lives in. Academic building as modern Islamic architecture reveals representation of different materials and colours to interpret Islamic perspective. The differences in the application use by Egypt and Singapore were selective yet portray the element of Islamic architecture. Commercial building in Islamic and Singapore as multi-cultural country sets different challenges. The application of the elements are achievable, however in site context, attraction as identity and carrying the character may be difficult due to the society that lives in, and how they perceive it differently. Introduction The variety of artistic developments in todays Islamic Architecture is influenced by both traditional forms and by modernism. There was a greater openness of Islamic architecture to European styles, also varied and distinctive new approaches to the analysis of their own tradition. Whether or not it ranges from secular to religious, Islamic architecture carry the same element of style such as the geometric shapes and repetitive art. Standing still in this modern era, Islamic architecture has been famous for its traditional forms. For example the concept of art rests on a basic foundation of calligraphy, geometry and, in architecture, the repetition and multiplication of elements based on the arch. Usually there are allied and parallel floral and figural motifs. Other element such as the water and light are also important for Islamic architecture decoration as they contribute in generating layers of pattern for surface decoration. With these surfaces, they are able to transform space. Since surface is articulated by decoration, there is an intimate connection in Islamic architecture between space and deco. Analysis Modernism in Islamic architecture will be covered in three aspects such as religious architecture, academic as well as commercial spaces.To begin with, the aspect of modern Islamic architecture of religious spaces such as the Mosque shows a great departure from traditional to futuristic look. Resulting in hybrid buildings where traditional facades of arches and domes are grafted onto modern high-rises. 2.1 As a case study of Euro-Islamic architecture, the Penzberg Islamic Centre built in a small German town between Munich and Alps, boldly demonstrates the compatibility of mosques and modernism. minarets are shortened and serve no purpose unlike minaret of traditional Islamic Mosque that is tall in height are usually use as a way call people for prayers. However, The building in night scene. The minaret serves its purpose as light which illuminates the ornamental decoration wrapped around. The idea shows the model notions of enlightened Islam. Apart from the shortened minaret, whose colours sets it apart from the course being sandstone facade, the centre is not obviously marked out as a typical religious building. The exterior already hints at the contemplative atmosphere of the prayer hall inside. The main entrance that is made to stand out by slanted concrete slabs symbolizing the pages of a book, on which words from the Koran can be read. Whereas on the right, the interior has shows the modernist idea of working with the simplest means by having no huge chandeliers and no exuberant ornaments. Adding dynamic quality to the architecture is by playing with lights. The same key element uses often in Islamic architecture. The way the light falls draws attention to the ceiling and wall panels, where ornaments are applied to the unclad concrete that can be read as expressions of divine boundlessness. The abstracted star motifs contain The 99 Names of God such as The Most Merciful and The Utterly Just in calligraphy. Modern Islamic Architecture can exist anywhere in Europe since Europe society can keep with constantly developing innovation and the idea of understanding faith but not tradition that is set in stone. In Europe, the mosque of today must represent a distinct type that reveals the 20th century that is when it meets the fitting choice for future generations. Modern Islamic architecture may took over in Europe, going back to local context, Euro-Islamic architecture are also influencing Singapore. Singapore is well known for here and now architecture building that surrounds the entire city. Modernity is what Singapore falls under. Overshadowing the historical sites, modern Islamic architecture in Singapore is becoming more dominant. The second case studies in local context for religious building are the Assyafaah mosque located at Admiralty lane in Singapore. The Assyafaah Mosque The Assyafah Mosque uses a contemporary interpretation of the arabesque, a universally recognizable symbol of Islamic Art and Architecture, to create an original identity for the modern mosque. The use of the positive arabesque, a double arabesque to make the notions of overlapping geometries more explicit and negative arabesques are seamlessly incorporated in the design of this mosque. The architects state that the use of the arabesque patterns to symbolize the Qurans attributes provides a link to the past. The minarets were done in modernist way. It is similar to Penzberg Islamic centre minaret which is done in a simple form. The minaret of Assyafaah mosque is a symbol of alif which is the first letter word of Arab language. The idea of integrating letters as minarets further emphasize Islamic architecture elements rather than using complex calligraphy form. The column free prayer hall framed by its ribbed and arched fairfaced concrete structure rising from the floor and opening upwards towards the quadruple volume in front of the mihrab wall The three-dimensional arches, which serve the purpose of transferring the structural loads of the upper three storeys help provide a column free span in the lower prayer space. The concrete arches are a great prove of how the architect explores usage of material which look as raw yet prove to be aesthetically pleasing. At the same time, they serve to guide the eye of the user towards the four-storey high marble clad mihrab wall, bathed in natural light. The light filtering through, very much a-like to Tadao Ando style of playing with lights. Again, the nature of keeping elements of Islamic architecture by using natural light to seep through the calligraphy patterned frames which act as light filtering, making the facade to look more lacy by trapping some light and diffuse it with most subtle gradations. The uses of geometrical facade assure the Islamic architectural method of using optical effect shows how different thicknesses of frame define the sophisticated effect. 2.2 Apart from religious building, academic buildings in Islamic architecture are as well influence with modern contemporary architecture. The third case studies for academic buildings are the Bibliotheca Alexandrina in Egypt. The structure illustrates the rich historical and rapid modern evolution of the Islamic past. The design portrays the idea of openness, containment and all encompassing knowledge in its main geometric form, the circle. Partly, Islamic elements such as the geometric patterns permitted an interrelationship between the parts and the whole building complex. The Bibliotheca Alexandrina Exterior facade The stone walls of the library The idea of openness with the integration of water. As an influence of Islamic architecture, water reflects architecture and also serves its means by emphasizing the visual axes. Like the mirror, they give fluidity, dynamic yet show the static architecture. Besides having literal water elements, another way to represents Earth element reflected in one of the Modern Islamic academic architecture in Singapore which is Al-Mukminin Madrasah located in Jurong East. Exterior building of Al-Mukminin For the fourth case study is about the building as total modernization of Islamic architecture. Arabesque pattern is not evident in this building, however, the building play with colours despite no vivid traditional form. The underlying exploration of this facade is the use of Islamic colours to represent water, sky and ground. The multi-shade colours also gives an optical illusion effect from far, creating dematerialisation which is one of the technique element that from Islamic architecture usually use in traditional times. 2.3 The last aspect besides Religious and academic building are the commercial building. One of the examples for commercial building for Islamic architecture would be the museum of Islamic Art in Qatar by I.M Pei. He uses geometrical forms and symmetry applied for the design concept. Clearly, it is not a hybrid futuristic building which usually uses metal and glass cladding as the facade. Instead, he uses limestone marble which gives the smooth touch against the solid form building. As compared to traditional times of using mud brick construction, the limestone marble gives off the modernistic look and also how the block are arranged in sequence manner in parallel. Museum of Islamic Art Exterior Front and Interior The front view of the museum shows two pillar which look like the modern minarets. Traditional domes are not seen evidently, however in the interior, tall arches are not seen instead walls slanted in symmetrical direction toward the ceiling in geometrical forms that creates spherical domes made up of geometric shapes. The dome also gives a hint of natural light to pass through. Elements of Islamic principle are still applicable to commercial spaces. The aim to enhance space through patterns proves dynamically interesting for a modern Islamic building. The solidity of the forms made up is in repetition direction along with different proportions which then allows the eternal principles of Islamic architecture of rhythmical movement. The last case study for Commercial buildings as modern Islamic architecture is the Haniffa, a famous textile company originated from India, the building is located by Keng Lee road, Singapore. The building shows strong influence of Euro-Islamic architecture. Conclusion In conclusion, the desire for rapid development has brought in influences from Western architecture to Islamic architecture due to the Industries revolution that pushes the Islamic architecture to move forward by understanding the essence Islamic principles in architecture and then allows modern building technology to be the tool in the expression. Tool of expression in terms of the mass production of materials has become an advantage for designers to explore with the possibilities of transforming forms by moving away from traditional techniques into modern ways. Such application is strongly reflected on Singapore context for Islamic architecture. Most Islamic architecture buildings in Singapore were made in modern ways. However, the challenge that is set for Singapore is how it may stand apart from other non-Islamic architecture tall buildings that have been the ultimate identity of Singapore. In order to create modern Islamic architecture identity should be more evident, and the re levance to eternal principle of Islam is important. This can be achieve by creating forms in relation with traditional Islamic elements that evolves through modern approach and at the same time carry its own characteristic. Hence, the regional identity of Islamic architecture will then become an evolution to modern Islamic era. List of references James Steele [1994] Architecture for Islamic Societies Today, Academy Editions / The Aga Khan Award For Architecture, St.Martins Pr, United Kingdom Cristian Welzbacher [2008] EURO-ISLAM Architecture (The New Mosques in the West), Sun Publisher,Saudi Arabia Renata Holo, Hasan Uddin Khan [1997] The Mosque The Modern World, Thames Hudson Publisher, Australia Markus Hattstein, Peter Delius [2004] ISLAM Art Architecture, Konemann, New York Richard Ettinghausen, Oleg Grabar [2003] The Art and Architecture Of Islam 650-1250 , Yale University Press, Connecticut Phillipa Baker [2004] Architecture Polyphony Building in the Islamic World Today,Thames Hudson Publisher, Yemen Bibliography http://www.miesarch.com/index2.php?option=com_contentview=articleid=10Itemid=16obraid=251 http://www.architecture-page.com/go/projects/assyafaah-mosque-singapore__all http://www.bibalex.org/english/aboutus/building/architecture.htm http://www.fivefootway.com/2009/06/30/forum-architects-madrasah-addition-to-al-mukminin-mosque-blends-traditional-values-with-contemporary-colour/ http://de51gn.com/design/the-museum-of-islamic-arts-by-im-pei-opens-in-Qatar/

Swirling Colors :: Essays Papers

Swirling Colors Psychological research has shown different colors to arouse or symbolize different emotions or states of mind. In a color reaction test, the warm colors, most significantly red, but also yellows and oranges, were found to represent an active state of mind. The cooler colors, most significantly blue and green, and also purple, were more passive and calming. â€Å"warmth signifies contact with the environment, coolness signifying withdrawal into oneself.† (Sasaki) Red specifically can also symbolize aggression, warning, or danger, or cause an agitated state of emotion. Likewise, green can symbolize passivity, or safety. Blue can signify guilt, and violet or purple a sense of calmness and appeasement. The most opposing of these two are red and green, colors complimentary to eachother due to their contrary positions on the color wheel. In Hitchcock’s Vertigo, all these colors play a role in character development, contrast, and symbolism, each character having a colo r with which they are associated, with a striking emphasis on the contrast between red and green, and a later omnipresence of blue. Midge, one of the first characters seen after the opening chase scene, is associated with yellows and oranges, the colors in which her apartment is decorated, and also wearing red glasses. This signifies that Midge is in contact with her environment, according to Sasaki. The next scene is in Elster’s office, with hues of red and reddish tones. This is a fitting color for the representation of Elster, who, though rarely seen, is the one person in any position of true control in the film, though once his story is played out, he disappears entirely. The first introduction to the character of Madeline, regardless of her true identity, is her in a green dress contrasted with the voluptuous red plush walls of the restaurant. The next time she is seen is getting into her car, appropriately green, completing for the viewer the association of this color with that character. Throughout the film she is amongst green things, such as the green box in the flower shop she enters. She even mentions that she loves the green of the trees, ironically in the Redwoods, another striking contrast of the two colors, though only verbal. The color plays into the mystery and trickery of the story more to fool the reader as well as Scottie as this is a color signifying passiveness.

Statistics for Public Administration: Practical Uses for Better

Maureen BernerAs a public administrator, you need to be able to analyze and evaluate policies, and understand analysis and evaluations done by others. This means having a solid working knowledge of how to apply statistics to the types of data used in local government so that you make good decisions. Statistics for Public Administration: Practical Uses for Better Decision Making, a completely updated edition of Statistics Unraveled, focuses on demonstrating how statistics can help you do your job better, rather than on a mastery of statistics.The goal of this book is to make you, as a public administrator, an educated consumer of statistical information—and an effective translator of statistical information. You get the tools you need to design an analysis, gather, analyze and interpret data, present results, and make recommendations. This book is a hands-on, practical, and easy-to-understand introduction to the basic concepts and methods used to analyze data in local governmen t. Vignettes at the beginning and end of each chapter illustrate the concepts through the dialogue of fictional local government employees as they attempt to identify and solve problems. Packed with tables, charts, figures, and review questions to reinforce the concepts, the author’s conversational tone and casual style will set you at ease and make you forget any math phobia you might have! With this book, you’ll be able to understand the general approaches and problems with public sector research and data measurement, conduct basic statistical analysis of raw data using a variety of methods, and evaluate the validity of statistical research performed by others. No other publication is aimed at explaining statistics specifically to the local government audience. There are other books with the purpose of simplifying statistics for a broad audience, but Statistics for Public Administration: Practical Uses for Better Decision Making, uses specific government examples and problems to make the concepts in the book both concrete and applied for local government readers. You get a solid understanding of how data and data analysis can make you more effective in your role in local government. And you’ll see how the sometimes theoretical sounding concepts in analysis can be used to create concrete solutions to everyday problems. About the Author Maureen Berner first joined the School of Government in 1998, teaching program evaluation, statistics, and budgeting. Between 2003 and 2005 she directed efforts to provide new outreach activities for local governments based on the UNC model at the University of Northern Iowa. In 2005 she returned to teaching and writing for MPA students and public officials at the School of Government. Berner has been active in research and teaching in both academia and in government, and her publications include a variety of books, textbooks, and journal articles. She worked for four years with the Budget Issues Group at the U. S. General Accounting Office, including a rotation to the U. S. House of Representatives Budget Committee while serving as a Presidential Management Intern. Berner received an MPP from Georgetown University and PhD in public policy from the LBJ School of Public Affairs, University of Texas at Austin.

John Winthrop - Colonial America Scientist

John Winthrop - Colonial America Scientist John Winthrop (1714-1779) was a scientist who was born in Massachusetts and was appointed as the head of Mathematics at Harvard University. He was recognized as the preeminent American astronomer of his time.   Early Years Winthrop was the descendant of John Winthrop (1588-1649) who was the first governor of the Massachusetts Bay Colony. He was the son of Judge  Adam Winthrop and  Anne Wainwright Winthrop.  He had been baptized by Cotton Mather. While Mather is remembered for his support of the ​Salem Witch Trials, he was also a keen scientist who researched in hybrids and inoculation.  He was extremely smart, finishing grammar school at 13 and going to Harvard through which he graduated in 1732. He was head of his class there. He continued studying at home before eventually being named Harvards Hollis  Professor of Mathematics and Natural  Philosophy.   Preeminent American Astronomer Winthrop gained attention in Great Britain where many of his research findings were published. The Royal Society published his works. His astronomical research included the following:   He was the first to observe sunspots in Massachusetts in 1739.  He followed the movement of Mercury.  He determined the accurate longitude for Cambridge where Harvard was located.  He published works on meteors, Venus, and solar parallax.  He accurately predicted the return of ​​Halleys Comet in 1759.  He was the first colonist sent out by a colony to complete a scientific expedition to observe the transit of Venus from Newfoundland.   Winthrop, however, did not limit his studies to the field of astronomy. In fact, he was a kind of a scientific/mathematical jack of all trades. He was a highly accomplished mathematician and was the first to introduce the study of Calculus at Harvard. He created Americas first experimental physics laboratory.  He increased the field of seismology with his study of an earthquake that occurred in New England during 1755. In addition, he studied meteorology, eclipses, and magnetism.   He published a number of papers and books about his studies including  Lecture on Earthquakes  (1755),  Answer to Mr. Princes Letter on Earthquakes  (1756),  Account of Some Fiery Meteors  (1755), and  Two Lectures on the Parallax  (1769).  Due to his scientific activities, he was made a fellow of the Royal Society in 1766 and joined the American Philosophical Society in 1769. In addition, the University of Edinburgh and the University of Harvard both awarded him honorary doctorates. While he did serve as the acting president twice at Harvard University, he never accepted the position on a permanent basis.   Activities in Politics and the American Revolution Winthrop was interested in local politics and public policy. He served as a probate judge in Middlesex County, Massachusetts. In addition, from 1773-1774 he was part of the Governors Council. Thomas Hutchinson was the governor at this point. This was the time of the Tea Act and the Boston Tea Party that occurred on December 16, 1773.   Interestingly, when Governor Thomas Gage would not agree to set aside a day of Thanksgiving as had been the practice, Winthrop was one of a committee of three who drew up a Thanksgiving Proclamation for the colonists who had formed a Provincial Congress led by​​ John Hancock. The other two members were Reverend Joseph Wheeler and Reverend Solomon Lombard.  Hancock signed the proclamation which was then published in the  Boston Gazette on October 24, 1774. It set aside the day of Thanksgiving for December 15th.   Winthrop was involved in the American Revolution including serving as an  adviser to the founding fathers including George Washington.   Personal Life and Death Winthrop married Rebecca Townsend in 1746. She died in 1753. Together they had three sons.  One of these children was James Winthrop who would also graduate from Harvard. He was old enough to serve in the Revolutionary War for the colonists and was wounded at the Battle of Bunker Hill. He later served as the librarian at Harvard.   In 1756, he again married, this time to Hannah  Fayerweather Tolman. Hannah was good friends with Mercy Otis Warren and Abigail Adams and carried on correspondence with them for many years. She along with these two women were given the responsibility of questioning women who were thought to be siding with the British against the colonists.   John Winthrop  died on May 3, 1779, in Cambridge, survived by his wife.   Source:  Ã¢â‚¬â€¹Ã¢â‚¬â€¹harvardsquarelibrary.org/cambridge-harvard/first-independent-thanksgiving-1774/

The Impact of New Media and Social Networking on Entertainment the Entertainment Industry

The Impact of New Media and Social Networking on Entertainment the Entertainment Industry On 14th of February, 2005, the entertainment industry entered a new era that would henceforth change its future. On that Valentine’s Day, Youtube.com was registered on whois.com. Six months later, the social site was launched and since then, it has continued to shape the interpersonal interaction between people in different parts of the world.Advertising We will write a custom essay sample on The Impact of New Media and Social Networking on Entertainment the Entertainment Industry specifically for you for only $16.05 $11/page Learn More From that time, many other social media sites have been launched in the market, in effect altering the experiences of consumers with regard to television, film, and music (Belloni 2012). Social media has significantly influenced the tastes and preferences of consumers in the world market. Most contemporary consumers base their consumption and spending behaviours on global conversations taking place over the internet an d such other social media (Schultz, Block Labrecque 2012). Furthermore, the activities of people on social network sites influence their decision making processes, as well as their behaviour. In this regard, studying the behaviour of consumers and underlying motivational factors can assist organisations in finding out how they can design their programs and corporate strategies (Andzulis, Panagopoulos Rapp 2012). The current essay is written against this backdrop. The major objective of the essay is to determine how social networking and new media have impacted the entertainment industry in general and the filmmaking industry in particular. A social networking service refers to an online site, platform, or service, whose main objective is to create social relations or social networks among different persons. The networking service targets individuals who share activities, interests, real-life connections, or backgrounds. The service takes into consideration, among others, the indiv idual’s personal profile and their social links in the society. Social networking services and platforms keep the members connected to each other. They give them the opportunity to keep in touch in real time over the worldwide web through, among others, instant messaging services (IM) and e-mails. The sites allow people to share their ideas, events, interests, and activities within the network.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are various social networking sites available today. The three most popular social networking sites are Facebook, Twitter, and Google Plus, all of which are based in the United States of America (Scott 2010). According to Belloni (2012), 47 per cent of all Americans are members of social networking sites. Some individuals are members of more than one networking site. For example, an individual may have an account with Facebook, and another account with Twitter. New media is a term used to describe on-demand content access. The consumer is able to access the content from anywhere and at anytime through the use of a digital device, such as a computer or a phone. The consumers can access the content through community formation, user feedback, and creative participation with such content (Scott 2010). Sago (2010) provides another definition of the term ‘new media’. The scholar is of the view that the concept can be used to refer to the creation of unregulated content. According to Sago (2010), new media technologies are expected to be digital, interactive, compressible, dense, and networkable. The user should also be able to manipulate such technologies. The various technologies include the internet, computer multimedia, websites, CD-ROMS, DVDs, and video games. Television programs, magazines, feature films, books, and paper-based publications do not constitute new media (Brogan 2010). According t o an exclusive poll conducted by the Penn Schoen Berland research firm, 88% of individuals regard such social networks as Twitter and Facebook as forms of entertainment (Godley 2012). In addition, the research highlighted that listening to music and social networking is the major form of Generation-C entertainment. Bruce, Foutz Kolsarici (2012) note that social media is like a connective tissue that helps consumers to connect with each other and share their opinions on different entertainment experiences. Moreover, 83 per cent of viewers connected to TV search the internet as they watch television programs, while 41 per cent tweet about what they are watching. Brogan (2010) is of the view that in its own capacity, social networking is an online reality show.Advertising We will write a custom essay sample on The Impact of New Media and Social Networking on Entertainment the Entertainment Industry specifically for you for only $16.05 $11/page Learn More Ther e has been a long controversy about the influence of digital media. However, it is clear that digital media has the ability to change the behaviour of a person. For instance, people who are tweeting about movies determine the behaviour of their Tweeter followers. That is why a third of all connected TV consumers go to a theatre to watch a movie after reading posts on social network sites (Manjoo 2011). Sago (2010) reported that horror movies and other genres targeted at young people are the largest beneficiaries of social networking publicity. For instance, 8 per cent of all the respondents included in the Penn Schoen Berland survey watched Paranormal Activity 3 after being influenced by online posts and conversations (Godley 2012). On the basis of findings made in psychological studies, the behaviour patterns associated with social commerce are determined by social proof or the fear of missing out (FOMO) (Sago 2010). Another interesting finding is how social networking tends to enh ance the entertainment experience in the theatre. Nowadays, almost all movie theatres have to plead with movie goers to avoid using mobile phones in the theatre as the movie goes on. There are two reasons for that: the sound distraction caused by ringing phones and the light distraction from the phones, which affects the darkened room (Lipsman, Mud, Rich Bruich 2012). A recent study has, however, found that social networking is prevalent during both home and theatre movie watching times (Jamar 2012). The study found that 56 per cent of people who go to the movies have sent a text during one or more movies. The study also reported that most of the people aged between 18 and 34 years believe that the use of social network in the theatre (as they watch a movie) enhances their experience in the movie theatre. Close to half of the persons interviewed pointed out that they would choose a theatre that allows web surfing and text messaging over those theatres that did not allow such activi ties. However, this behaviour is only observed among individuals aged between 18 and 34 years, but not among all consumers. The reason for this is because 75 per cent of individuals who were included in the Jamar (2012) reported that using mobile phones in the theatre distracts them. Furthermore, 21 per cent and 24 per cent of informants had posted on Twitter and Facebook, respectively, as they watched a movie in a theatre (Jamar 2012). Generation-C is often identified, falsely, as having a short concentration span. However, in most cases, they focus on many things at the same time, as long as these are things that fall under their list of interests. Individuals falling under the category of Generation-C are different.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Instead of working so hard to debunk the values of this generation, there should be an understanding of the role of multitasking in enhancing their experience. Lica Tuta (2011) found that the two most popular activities during social networking are watching TV programs (66%) and watching TV movies (50%). Eleven per cent of the respondents noted that they network as they watch movies in the theatre. The question is what these people do on social networks as they watch programs and movies. Evans (2008) found that social networking is a give and take affair because 33 per cent of people on social networks post their own thoughts and opinions, while 67 per cent are either reading or listening and responding to what others are saying. Television marketers are currently striving to determine how they can use social media to woo viewers. According to Johnson (2011), serendipity contributes in getting viewers to tunes of some of the most important news that broke on social media before air ing on the television or newspapers include the killing of Osama bin Laden (Twitter), the death of Whitney Houston (Twitter), and the Egyptian uprising (Facebook). In addition to television programs and movies, the peer-to-peer influence seems to have invaded all the other major forms of entertainment. Musicians are benefitting from posting their music on social networks, especially YouTube. In a study conducted by Filice Young (2011), 70 per cent of the respondents pointed out that they listen to music depending on what their peers are posting on social networks. In this regard, the fans of a certain musician have the duty to popularise his or her music on social media. One way of doing that is by sharing what they are listening by blogging, Facebooking, tweeting, or posting their videos on YouTube. Andzulis et al. (2012) compared the advantages and disadvantages of the two most popular social network sites, Facebook and Twitter, to the entertainment industry. Out of all the respo ndents included in the study, 98 per cent of were on Facebook, while 56 per cent were on Twitter. egarding daily visits, nine out of ten informants visited their Facebook account each day, while half of the respondents visited their Twitter accounts on a daily basis. Andzulis et al. (2012) asked the respondents what or who they followed on Facebook and Twitter, and they gave varying responses. Andzulis et al. (2012) made a very interesting observation from their study. They concluded that Twitter is the main social media site that people use to connect with others, while Facebook is the one that people use to connect with shows, movies, and brands. It is important for marketers to keep track of these developments. For example, they should analyse the way people are creating communities and fandoms online (Andzulis et al. 2012). Based on the behaviour of all consumers engaged in social networking and news media, it is the role of marketers to determine how the sites impact on consump tion of goods and services. Clark Roberts (2010) found that social media is significant in determining how people watch movies and share their experiences. However, the choice to purchase a movie still largely depends on the traditional marketing strategies of firms. Previews and trailers are the main determinants of whether a person buys a movie or not. The consumers can watch trailers on YouTube, movie websites, TV, or at the theatre. The previews and trailers influence about 40 per cent of the consumers, while TV adverts and word of mouth influence 20 percent and 18 percent of the consumers, respectively. The influence of social media is placed at 9 per cent (Bruce et al. 2012). In conclusion, it is important to note that new media and social networking have a significant impact on the entertainment industry. In particular, the two influence how people are watching movies and programs on the television, as well as how they are listening to music. In addition, social media have e merged as important sources of breaking news. Marketers can take advantage of the influence the new media and social networking services has on consumers. For example, by using social media, marketers can gather information on what consumers want by sneak-previewing their public conversations. 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Hettche, M Clayton, M 2012, Using social media to teach social media advertising: how to leverage student prior knowledge and word press blogs, Journal of Advertising Education, vol. 16 no. 1, pp. 45-55. Jamar, SD 2012, Copyright aspects of user-generated content in the internet social networking context, Journal of Internet Law, vol. 16 no. 5, pp. 3-13. Johnson, RL 2011, Corporate strategy and the social networking phenomena, Journal of Service Science (19414722), vol. 4 no. 2, pp. 1-10. Lica, L Tuta, M 2011, Predicting product performance with social media, Informatica Economica, vol. 15 no. 2, pp. 46-56. Lipsman, A Mud, G Rich, M Bruich, S 2012, The power of Like: how brands reach (and influence) fans through social-media marketing, Journal of Advertising Research, vol. 52 no. 1, pp. 40-52. Manjoo, F 2011, The great tech war of 2012, Fast Company, vol. 160, pp. 106-146. Sago, B 2010, The influenc e of social media message sources on millennial generation consumers, International Journal of Integrated Marketing Communications, vol. 2 no. 2, pp. 7-18. Schultz, D Block, M Labrecque, L 2012, Consumer retailer preference and facebook: friends or foes?, International Journal of Integrated Marketing Communications, vol. 4 no. 1, pp. 7-18. Scott, D 2010, The new rules of marketing and PR : how to use social media, blogs, news releases, online video, viral marketing to reach buyers directly, John Wiley Sons, London.